Cultiq
K-Pop Group

EXO

SM Entertainment·South Korea
  • Xiumin
  • Suho
  • Lay
  • Baekhyun
  • Chen
Cultiq Score
Complete brand profile
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Fandom Size
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EXO is a K-Pop Group from South Korea formed in 2012 under SM Entertainment.

Audience Snapshot

Empty
Audience snapshot not yet measured.
Demographics

Primary Age

Primary age not yet captured.

Gender Skew

Gender skew not yet captured.
Top Markets

Top Markets

Top markets not yet mapped.
Fandom Scale

Fandom Size

8.1M
Active Global Fandom
Tracked global fandom
Fandom Growth · Last 12 Months
Growth chart requires momentum data + fandom_growth_pct.
Scale Context
Steady
Trajectory direction
A large, fast-growing fandom — next, how it behaves commercially.
How fandom size is calculated

Following counts can't simply be summed — the same fan follows on multiple platforms. Cultiq's Fandom Size Model de-duplicates reach, then filters for genuine activity. The same formula runs for every artist; only the inputs change.

Layer 1 — Deduplicated Reach
YouTubebase9.9M9.9M
Deduplicated Reachlargest + net-new9.9M
9.9M reach × 0.82 filter= 8.1M active fandom
Platform overlap factors are modeled assumptions, calibrated on major global acts. Verified platform inputs, 2026.
Audience Composition

AUDIENCE COMPOSITION

Audience composition not yet mapped.
Audience Intelligence

PURCHASE BEHAVIOR

Purchase behavior not yet captured.

FAN ENGAGEMENT TIMING

Fan engagement timing not yet captured.

AFFINITY & FIT

Affinity & fit signals not yet captured.
Market Activation Matrix

Market Activation Matrix

Market activation matrix not yet captured.

Frequently Asked Questions

Who is EXO?

EXO is a K-Pop Group from South Korea, formed in 2012 under SM Entertainment.

What agency does EXO belong to?

EXO is under SM Entertainment, a South Korea entertainment company.

Who are the members of EXO?

EXO is composed of 9 members: Xiumin, Suho, Lay, Baekhyun, Chen, Chanyeol, D.O., Kai, Sehun.

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