Cultiq
J-Pop Group

Perfume

Amuse·Japan
  • Nocchi
  • Kashiyuka
  • A-chan
Cultiq Score
Complete brand profile
Set up brand →
Fandom Size
—

Perfume is a J-Pop Group from Japan formed in 2002 under Amuse.

Audience Snapshot

Empty
Audience snapshot not yet measured.
Demographics

Primary Age

Primary age not yet captured.

Gender Skew

Gender skew not yet captured.
Top Markets

Top Markets

Geographic distribution of this artist's audience. Map pins show where listeners and fans are located, with percentage breakdowns across major regions. Sourced from platform analytics, fan event data, and Cultiq market modeling.
1🇯🇵Japan
98
2🇰🇷South Korea
75
3🇹🇼Taiwan
72
4🇮🇩Indonesia
68
5🇵🇭Philippines
65
6🇹🇭Thailand
60
7🇨🇳China
55
Fandom Scale

Fandom Size

0.9M
Active Global Fandom
Tracked global fandom
Fandom Growth · Last 12 Months
Growth chart requires momentum data + fandom_growth_pct.
Scale Context
Steady
Trajectory direction
A large, fast-growing fandom — next, how it behaves commercially.
How fandom size is calculated

Following counts can't simply be summed — the same fan follows on multiple platforms. Cultiq's Fandom Size Model de-duplicates reach, then filters for genuine activity. The same formula runs for every artist; only the inputs change.

Layer 1 — Deduplicated Reach
YouTubebase1.1M1.1M
Deduplicated Reachlargest + net-new1.1M
1.1M reach × 0.82 filter= 0.9M active fandom
Platform overlap factors are modeled assumptions, calibrated on major global acts. Verified platform inputs, 2026.
Audience Composition

AUDIENCE COMPOSITION

Audience composition not yet mapped.
Audience Intelligence

PURCHASE BEHAVIOR

Purchase behavior not yet captured.

FAN ENGAGEMENT TIMING

Fan engagement timing not yet captured.

AFFINITY & FIT

Affinity & fit signals not yet captured.
Market Activation Matrix

Market Activation Matrix

STRONGHOLD
High penetration · Lower growth
Japan
South Korea
Taiwan
China
GROWTH ENGINE
High penetration · High growth
Indonesia
Philippines
Thailand
Malaysia
Vietnam
Singapore
DORMANT
Low penetration · Lower growth
—
FRONTIER
Low penetration · High growth
—
↑ Penetration
Growth Velocity →
MARKET OPPORTUNITY OVERVIEW
SEGMENT
MARKETS
KEY MARKETS
OPPORTUNITY
TREND (12M)
ACTION
Growth Engine
Anchor campaigns, flagship moments.
6
+3
102%
of Active Fandom
Recommended ActionDouble down
of Active Fandom102%
All 6 markets in Growth Engine
Indonesia20%
Philippines20%
Thailand18%
Malaysia16%
Vietnam14%
Singapore14%
Stronghold
Concert plays, premium pricing.
4
+1
91%
of Active Fandom
Recommended ActionMaximize ROI
of Active Fandom91%
All 4 markets in Stronghold
Japan29%
South Korea23%
Taiwan22%
China17%
Frontier
Trial activations, build long-term.
0
100
Opportunity Score /100
Recommended ActionSeed & test
Opportunity Score /100100
All 0 markets in Frontier
Dormant
Skip or minimal investment.
0
0%
of Active Fandom
Recommended ActionReassess fit
of Active Fandom0%
All 0 markets in Dormant
2×2 directional framework — Penetration ≥ 3% of global fandom = High; Growth = High for SEA / LATAM / GCC / emerging-market acts, Low for mature markets.

Frequently Asked Questions

Who is Perfume?

Perfume is a J-Pop Group from Japan, formed in 2002 under Amuse.

What agency does Perfume belong to?

Perfume is under Amuse, a Japan entertainment company.

What markets is Perfume popular in?

Perfume's strongest markets are Japan, South Korea, Taiwan, with significant audience reach across Asia.

Who are the members of Perfume?

Perfume is composed of 3 members: Nocchi, Kashiyuka, A-chan.

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