# LAY

LAY (Zhang Yixing) serves as a critical bridge between Chinese and international pop culture, having established himself both as an EXO member and a solo C-pop powerhouse.  His deep involvement in traditional Chinese culture, including his role as a promotor of Chinese heritage and M-pop (Mandarin pop), positions him as a cultural ambassador who blends modernity with tradition.

Profile: https://www.cultiq.app/directory/china/lay

## Core facts
- Category: C-Pop Singer
- Entertainment scene: China
- Agency: Chromosome Entertainment Group
- Active since: 2012
- Genre: C-Pop, Mandarin Pop, R&B, Hip Hop

## Audience
- Estimated fandom size: 26M
- Female share: 88%
- Core audience: 18-24
- Top market: China
- Top market: Thailand
- Top market: Vietnam
- Top market: Malaysia
- Top market: United States
- Top market: South Korea

## Highlights
- Milestone: 14 years active since 2012 — established artist in the industry.
- Partnerships: Originating from China — potential for strong regional brand engagement.
- Milestone: Agency: Chromosome Entertainment Group — stable management backing.

## Frequently asked

### Who is LAY?
LAY is a C-Pop Singer from China, debuted in 2012 under Chromosome Entertainment Group.

### How many fans does LAY have?
LAY has approximately 26 million global fans, making them an Established tier artist on the Cultiq fandom index.

### What agency does LAY belong to?
LAY is under Chromosome Entertainment Group.

### What markets is LAY popular in?
LAY's strongest markets are China, Thailand, Vietnam, out of 10 markets tracked on Cultiq.

### What genres does LAY perform?
LAY performs C-Pop, Mandarin Pop, R&B, Hip Hop, primarily within the C-Pop Singer ecosystem.

## About Cultiq
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agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

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