# BAEKHYUN

Baekhyun is a South Korean singer and actor, best known as a member of the boy band EXO and its subunit EXO-CBX.  He debuted as a solo artist in 2019, achieving significant commercial success with his solo releases.

Profile: https://www.cultiq.app/directory/south-korea/baekhyun

## Core facts
- Category: Soloist
- Entertainment scene: South Korea
- Active since: 2012
- Genre: K-Pop, R&B, Pop, Ballad

## Audience
- Estimated fandom size: 14M
- Female share: 80%
- Core audience: Millennials – Gen Z
- Top market: South Korea
- Top market: Japan
- Top market: Indonesia
- Top market: Philippines
- Top market: United States
- Top market: Thailand

## Highlights
- Milestone: Top market South Korea — 28% of fandom
- Partnerships: Versatile talent spanning vocals, acting, and creative direction appeals to luxury and lifestyle brands.
- Milestone: Dedicated global fanbase positions him strongly for fashion, beauty, and premium consumer goods.

## Frequently asked

### Who is BAEKHYUN?
BAEKHYUN is a Soloist from South Korea, debuted in 2012.

### How many fans does BAEKHYUN have?
BAEKHYUN has approximately 14 million global fans, making them an Established tier artist on the Cultiq fandom index.

### What markets is BAEKHYUN popular in?
BAEKHYUN's strongest markets are South Korea, Japan, Indonesia, out of 18 markets tracked on Cultiq.

### What genres does BAEKHYUN perform?
BAEKHYUN performs K-Pop, R&B, Pop, Ballad, primarily within the Soloist ecosystem.

## About Cultiq
Cultiq is an entertainment intelligence AI — the workspace where brands, labels,
agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

Directory index: https://www.cultiq.app/directory
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