# BTOB

BTOB stands as a revered vocal powerhouse within the K-Pop landscape, celebrated for their exceptional harmonic abilities and emotional depth.  Their sound often blends intricate melodies with powerful ballads and contemporary pop, appealing to listeners who appreciate sophisticated musicality and heartfelt expression.

Profile: https://www.cultiq.app/directory/south-korea/btob

## Core facts
- Category: K-Pop Group
- Entertainment scene: South Korea
- Agency: BTOB Company
- Active since: 2012
- Members: 6
- Genre: K-Pop, Ballad, Dance Pop, R&B

## Audience
- Estimated fandom size: 2M
- Female share: 89%
- Core audience: Gen Z – Millennials
- Top market: South Korea
- Top market: Japan
- Top market: Indonesia
- Top market: Philippines
- Top market: Thailand
- Top market: Malaysia

## Highlights
- Partnerships: 80% brand alignment — ideal for mid-to-premium lifestyle brands.
- Milestone: 79% audience quality — loyal MELODY fans drive consistent spending.
- Milestone: Upcoming full group activity in 2024 rebuilding cultural buzz.
- Partnerships: 84% safety score — clean public image, brand-safe persona.

## Frequently asked

### Who is BTOB?
BTOB is a K-Pop Group from South Korea, formed in 2012 under BTOB Company.

### How many fans does BTOB have?
BTOB has approximately 2 million global fans, making them a Rising tier artist on the Cultiq fandom index.

### What agency does BTOB belong to?
BTOB is under BTOB Company.

### What markets is BTOB popular in?
BTOB's strongest markets are South Korea, Japan, Indonesia, out of 13 markets tracked on Cultiq.

### Who are the members of BTOB?
BTOB is composed of 6 members: Eunkwang, Minhyuk, Changsub, Hyunsik, Peniel, Sungjae.

### What genres does BTOB perform?
BTOB performs K-Pop, Ballad, Dance Pop, R&B, primarily within the K-Pop Group ecosystem.

## About Cultiq
Cultiq is an entertainment intelligence AI — the workspace where brands, labels,
agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

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