# BTS

BTS represents the pinnacle of K-pop's global cultural dominance, transcending music to become ambassadors of Korean soft power and contemporary Asian identity.  Their ARMY fandom operates as one of the most organized and passionate consumer bases in entertainment history, driving unprecedented social media engagement and commercial success across borders.

Profile: https://www.cultiq.app/directory/south-korea/bts

## Core facts
- Category: K-Pop Group
- Entertainment scene: South Korea
- Agency: HYBE
- Active since: 2013
- Members: 7
- Genre: K-Pop, Hip Hop, Dance Pop, R&B

## Audience
- Estimated fandom size: 63M
- Female share: 89%
- Core audience: 18-24
- Top market: United States
- Top market: Indonesia
- Top market: Philippines
- Top market: Brazil
- Top market: Mexico
- Top market: India

## Highlights
- Milestone: 82% positive sentiment — strong fan engagement around Vegas shows.
- On tour: ARIRANG World Tour Europe dates confirmed, driving ticketing interest.
- Streaming: 500M streams milestone for SWIM enhances visibility and relevance.
- Partnerships: Active brand deals with luxury names like Louis Vuitton and Dior.

## Frequently asked

### Who is BTS?
BTS is a K-Pop Group from South Korea, formed in 2013 under HYBE.

### How many fans does BTS have?
BTS has approximately 63 million global fans, making them a Major tier artist on the Cultiq fandom index.

### What agency does BTS belong to?
BTS is under HYBE.

### What markets is BTS popular in?
BTS's strongest markets are United States, Indonesia, Philippines, out of 12 markets tracked on Cultiq.

### Who are the members of BTS?
BTS is composed of 7 members: RM, Jin, SUGA, J-hope, Jimin, V, Jungkook.

### What genres does BTS perform?
BTS performs K-Pop, Hip Hop, Dance Pop, R&B, primarily within the K-Pop Group ecosystem.

## About Cultiq
Cultiq is an entertainment intelligence AI — the workspace where brands, labels,
agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

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