# DEAN

DEAN, born Kwon Hyuk on November 10, 1992, is a South Korean alternative R&B singer-songwriter, rapper, and record producer.  He debuted as a solo artist in 2016 with the EP '130 Mood: TRBL' under Universal Music Korea.

Profile: https://www.cultiq.app/directory/south-korea/dean

## Core facts
- Category: Soloist
- Entertainment scene: South Korea
- Active since: 2015
- Genre: R&B, Alternative R&B, Neo-Soul, Hip-Hop

## Audience
- Estimated fandom size: 7M
- Female share: 65%
- Core audience: Millennials – Gen Z
- Top market: South Korea
- Top market: United States
- Top market: Japan
- Top market: Indonesia
- Top market: Philippines
- Top market: Brazil

## Highlights
- Milestone: Top market South Korea — 35% of fandom
- Partnerships: Rebellious aesthetic inspired by James Dean appeals to sophisticated urban lifestyle brands.
- Milestone: Alternative R&B positioning attracts both K-pop and global hip-hop audiences simultaneously.

## Frequently asked

### Who is DEAN?
DEAN is a Soloist from South Korea, debuted in 2015.

### How many fans does DEAN have?
DEAN has approximately 7 million global fans, making them a Rising tier artist on the Cultiq fandom index.

### What markets is DEAN popular in?
DEAN's strongest markets are South Korea, United States, Japan, out of 20 markets tracked on Cultiq.

### What genres does DEAN perform?
DEAN performs R&B, Alternative R&B, Neo-Soul, Hip-Hop, primarily within the Soloist ecosystem.

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agencies, and promoters run entertainment partnerships from brief to signed and live.
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