# DIA

DIA cultivated a bright and often retro-inspired pop identity, appealing to an audience that appreciated their melodic sound and accessible, 'girl-next-door' charm.  Their music frequently evoked a youthful energy and a sense of nostalgia, positioning them as a group whose consistent aesthetic and engaging performances resonated with fans seeking uplifting and well-crafted K-Pop.

Profile: https://www.cultiq.app/directory/south-korea/dia

## Core facts
- Category: K-Pop Group
- Entertainment scene: South Korea
- Agency: PocketDol Studio
- Active since: 2015
- Members: 6
- Genre: K-Pop, Dance Pop, Bubblegum Pop, Synth Pop

## Audience
- Estimated fandom size: 200K
- Female share: 65%
- Core audience: Gen Z – Millennials
- Top market: South Korea
- Top market: Japan
- Top market: Indonesia
- Top market: United States
- Top market: Thailand
- Top market: Philippines

## Highlights
- Partnerships: 62 brand alignment score indicates limited premium brand affinity.
- Milestone: Audience primarily in South Korea, Japan, Indonesia, and Philippines.
- Milestone: Cultural relevance has declined with low recent event density.
- Milestone: 72 safety score reflects clean public image and no controversies.

## Frequently asked

### Who is DIA?
DIA is a K-Pop Group from South Korea, formed in 2015 under PocketDol Studio.

### How many fans does DIA have?
DIA has approximately 200K global fans, making them a Nano tier artist on the Cultiq fandom index.

### What agency does DIA belong to?
DIA is under PocketDol Studio.

### What markets is DIA popular in?
DIA's strongest markets are South Korea, Japan, Indonesia, out of 16 markets tracked on Cultiq.

### Who are the members of DIA?
DIA is composed of 6 members: Eunice, Jueun, Huihyeon, Yebin, Chaeyeon, Eunchae.

### What genres does DIA perform?
DIA performs K-Pop, Dance Pop, Bubblegum Pop, Synth Pop, primarily within the K-Pop Group ecosystem.

## About Cultiq
Cultiq is an entertainment intelligence AI — the workspace where brands, labels,
agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

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