# EXID

EXID carved out a distinctive niche within K-Pop with their confident, often playful yet mature sound and charismatic stage presence.  They are celebrated for their strong vocal performances and captivating choreography, appealing to an audience that values authenticity and a bold artistic identity.

Profile: https://www.cultiq.app/directory/south-korea/exid

## Core facts
- Category: K-Pop Group
- Entertainment scene: South Korea
- Agency: AB Entertainment
- Active since: 2012
- Members: 5
- Genre: K-Pop, Dance Pop, Hip Hop, R&B

## Audience
- Estimated fandom size: 2M
- Female share: 62%
- Core audience: Gen Z – Millennials
- Top market: South Korea
- Top market: Japan
- Top market: China
- Top market: United States
- Top market: Taiwan
- Top market: Philippines

## Highlights
- Partnerships: 14 years active since debut in 2012 — legacy brand potential.
- Partnerships: Current brand deal with Mizuno Korea supports lifestyle alignment.
- Milestone: Audience primarily late-20s to mid-30s Korean demographic — niche market.
- Milestone: Minimal group activity since 2019; solo releases show limited momentum.

## Frequently asked

### Who is EXID?
EXID is a K-Pop Group from South Korea, formed in 2012 under AB Entertainment.

### How many fans does EXID have?
EXID has approximately 2 million global fans, making them a Rising tier artist on the Cultiq fandom index.

### What agency does EXID belong to?
EXID is under AB Entertainment.

### What markets is EXID popular in?
EXID's strongest markets are South Korea, Japan, China, out of 20 markets tracked on Cultiq.

### Who are the members of EXID?
EXID is composed of 5 members: Solji, LE, Hani, Hyelin, Jeonghwa.

### What genres does EXID perform?
EXID performs K-Pop, Dance Pop, Hip Hop, R&B, primarily within the K-Pop Group ecosystem.

## About Cultiq
Cultiq is an entertainment intelligence AI — the workspace where brands, labels,
agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

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