# EXO

EXO stands as a pioneering force in K-Pop, renowned for their intricate concepts, powerful performances, and diverse musicality that blends R&B, electronic, and pop influences.  They cultivate a highly dedicated global fanbase drawn to their sophisticated artistry and the compelling narratives woven into their work.

Profile: https://www.cultiq.app/directory/south-korea/exo

## Core facts
- Category: K-Pop Group
- Entertainment scene: South Korea
- Agency: SM Entertainment
- Active since: 2012
- Members: 9
- Genre: K-Pop, Dance Pop, R&B, Electropop

## Audience
- Estimated fandom size: 13M
- Female share: 89%
- Core audience: Gen Z – Millennials
- Top market: South Korea
- Top market: China
- Top market: Japan
- Top market: Thailand
- Top market: Philippines
- Top market: Indonesia

## Highlights
- Record: Eighth million-selling album REVERXE topped iTunes in 35 countries.
- Milestone: Exist is the best-selling album in South Korea, over 2 million copies sold.
- Partnerships: EXO has a 91 brand alignment score across fashion and cosmetics.
- Milestone: EXO-L fandom shows high engagement and strong purchasing power.

## Frequently asked

### Who is EXO?
EXO is a K-Pop Group from South Korea, formed in 2012 under SM Entertainment.

### How many fans does EXO have?
EXO has approximately 13 million global fans, making them an Established tier artist on the Cultiq fandom index.

### What agency does EXO belong to?
EXO is under SM Entertainment.

### What markets is EXO popular in?
EXO's strongest markets are South Korea, China, Japan, out of 19 markets tracked on Cultiq.

### Who are the members of EXO?
EXO is composed of 9 members: Xiumin, Suho, Lay, Baekhyun, Chen, Chanyeol, D.O., Kai, Sehun.

### What genres does EXO perform?
EXO performs K-Pop, Dance Pop, R&B, Electropop, primarily within the K-Pop Group ecosystem.

## About Cultiq
Cultiq is an entertainment intelligence AI — the workspace where brands, labels,
agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

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