# FIFTY FIFTY

FIFTY FIFTY emerged as a viral sensation in 2023 with 'Cupid', becoming one of the fastest K-pop acts to chart on Billboard Hot 100.  Despite significant legal disputes with their agency ATTRAKT and subsequent member departures, the group maintains strong brand recognition tied to their global breakout moment.

Profile: https://www.cultiq.app/directory/south-korea/fifty-fifty

## Core facts
- Category: K-Pop Group
- Entertainment scene: South Korea
- Agency: ATTRAKT
- Active since: 2022
- Members: 4
- Genre: K-Pop, Dance Pop, R&B, Synth Pop

## Audience
- Estimated fandom size: 2M
- Female share: 65%
- Core audience: 18-24
- Top market: United States
- Top market: Indonesia
- Top market: Japan
- Top market: South Korea
- Top market: Philippines
- Top market: India

## Highlights
- On tour: 2026 Asia Fan-Con Tour Still Lovable in Seoul — upcoming engagement opportunity.
- Partnerships: Active brand deals with MUZIGAE MANSION and T1 enhance visibility.
- Milestone: Viral hit 'Cupid' achieved significant global crossover in 2023.
- Streaming: Gen-Z audience shows strong streaming engagement, but loyalty fluctuated post-2023.

## Frequently asked

### Who is FIFTY FIFTY?
FIFTY FIFTY is a K-Pop Group from South Korea, formed in 2022 under ATTRAKT.

### How many fans does FIFTY FIFTY have?
FIFTY FIFTY has approximately 2 million global fans, making them a Rising tier artist on the Cultiq fandom index.

### What agency does FIFTY FIFTY belong to?
FIFTY FIFTY is under ATTRAKT.

### What markets is FIFTY FIFTY popular in?
FIFTY FIFTY's strongest markets are United States, Indonesia, Japan, out of 20 markets tracked on Cultiq.

### Who are the members of FIFTY FIFTY?
FIFTY FIFTY is composed of 4 members: Keena, Chanelle Moon, Yewon, Athena.

### What genres does FIFTY FIFTY perform?
FIFTY FIFTY performs K-Pop, Dance Pop, R&B, Synth Pop, primarily within the K-Pop Group ecosystem.

## About Cultiq
Cultiq is an entertainment intelligence AI — the workspace where brands, labels,
agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

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