# i-dle

(G)I-DLE has established themselves as self-producing icons in K-pop, with leader Soyeon writing and composing the majority of their discography, positioning them as authentic artists rather than manufactured idols.  Their bold, experimental concepts ranging from 'TOMBOY' to 'Queencard' have resonated strongly with Gen Z audiences seeking empowerment and individuality.

Profile: https://www.cultiq.app/directory/south-korea/i-dle

## Core facts
- Category: K-Pop Group
- Entertainment scene: South Korea
- Agency: Cube Entertainment
- Active since: 2018
- Members: 5
- Genre: K-Pop, Dance Pop, Hip Hop, EDM

## Audience
- Estimated fandom size: 13M
- Female share: 68%
- Core audience: 18-24
- Top market: South Korea
- Top market: United States
- Top market: Indonesia
- Top market: Thailand
- Top market: Japan
- Top market: Taiwan

## Highlights
- Partnerships: 81% positive sentiment amid recent fan activities — ideal for brand engagement.
- On tour: Tour momentum stable; Syncopation Japan dates boost resell interest.
- Milestone: Strong 18-28 audience engagement — high merch conversion potential.
- Milestone: Trending on Twitter with Syncopation Melbourne — significant visibility opportunity.

## Frequently asked

### Who is i-dle?
i-dle is a K-Pop Group from South Korea, formed in 2018 under Cube Entertainment.

### How many fans does i-dle have?
i-dle has approximately 13 million global fans, making them an Established tier artist on the Cultiq fandom index.

### What agency does i-dle belong to?
i-dle is under Cube Entertainment.

### What markets is i-dle popular in?
i-dle's strongest markets are South Korea, United States, Indonesia, out of 20 markets tracked on Cultiq.

### Who are the members of i-dle?
i-dle is composed of 5 members: Miyeon, Minnie, Soyeon, Yuqi, Shuhua.

### What genres does i-dle perform?
i-dle performs K-Pop, Dance Pop, Hip Hop, EDM, primarily within the K-Pop Group ecosystem.

## About Cultiq
Cultiq is an entertainment intelligence AI — the workspace where brands, labels,
agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

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