# ILLIT

ILLIT embodies a fresh, youthful energy within the K-Pop landscape, characterized by a dreamy and whimsical aesthetic.  Their sound often features bright, synth-driven melodies and playful vocal delivery, resonating strongly with a Gen Z audience seeking lighthearted and aspirational pop experiences.

Profile: https://www.cultiq.app/directory/south-korea/illit

## Core facts
- Category: K-Pop Group
- Entertainment scene: South Korea
- Agency: Belift Lab
- Active since: 2024
- Members: 5
- Genre: K-Pop, Dance Pop, Synth Pop, Teen Pop

## Audience
- Estimated fandom size: 8M
- Female share: 67%
- Core audience: Gen Z – Millennials
- Top market: Japan
- Top market: South Korea
- Top market: China
- Top market: Indonesia
- Top market: Hong Kong
- Top market: Malaysia

## Highlights
- On tour: Current tour PRESS START♥ ongoing — engagement opportunity now.
- Partnerships: 82% brand alignment with beauty and lifestyle sectors.
- Streaming: Strong cultural relevance with notable chart momentum since debut.
- Partnerships: Active brand deals with Pocari Sweat, M&M'S, and UNIQLO.

## Frequently asked

### Who is ILLIT?
ILLIT is a K-Pop Group from South Korea, formed in 2024 under Belift Lab.

### How many fans does ILLIT have?
ILLIT has approximately 8 million global fans, making them a Rising tier artist on the Cultiq fandom index.

### What agency does ILLIT belong to?
ILLIT is under Belift Lab.

### What markets is ILLIT popular in?
ILLIT's strongest markets are Japan, South Korea, China, out of 17 markets tracked on Cultiq.

### Who are the members of ILLIT?
ILLIT is composed of 5 members: Yunah, Minju, Moka, Wonhee, Iroha.

### What genres does ILLIT perform?
ILLIT performs K-Pop, Dance Pop, Synth Pop, Teen Pop, primarily within the K-Pop Group ecosystem.

## About Cultiq
Cultiq is an entertainment intelligence AI — the workspace where brands, labels,
agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

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