# KARD

KARD stands out in the K-pop landscape as a pioneering co-ed group, carving a niche with their distinctive blend of dance-pop and global influences.  Their sound often incorporates vibrant, Latin-inspired rhythms and confident, playful energy, appealing to a diverse international audience drawn to their unique group dynamic and bold artistic expression.

Profile: https://www.cultiq.app/directory/south-korea/kard

## Core facts
- Category: K-Pop Group
- Entertainment scene: South Korea
- Agency: DSP Media
- Active since: 2017
- Members: 4
- Genre: K-Pop, Dance Pop, Hip Hop, R&B

## Audience
- Estimated fandom size: 4M
- Female share: 58%
- Core audience: Gen Z – Millennials
- Top market: United States
- Top market: Brazil
- Top market: Mexico
- Top market: Indonesia
- Top market: Philippines
- Top market: United Kingdom

## Highlights
- Partnerships: 72% brand alignment — niche co-ed format limits luxury potential.
- Milestone: 70% global influence — strong Latin America and Southeast Asia traction.
- Milestone: 68% audience quality — loyal Hidden KARDs with solid engagement.
- Milestone: 78% safety suitability — clean image with no major controversies.

## Frequently asked

### Who is KARD?
KARD is a K-Pop Group from South Korea, formed in 2017 under DSP Media.

### How many fans does KARD have?
KARD has approximately 4 million global fans, making them a Rising tier artist on the Cultiq fandom index.

### What agency does KARD belong to?
KARD is under DSP Media.

### What markets is KARD popular in?
KARD's strongest markets are United States, Brazil, Mexico, out of 16 markets tracked on Cultiq.

### Who are the members of KARD?
KARD is composed of 4 members: BM, J.Seph, Somin, Jiwoo.

### What genres does KARD perform?
KARD performs K-Pop, Dance Pop, Hip Hop, R&B, primarily within the K-Pop Group ecosystem.

## About Cultiq
Cultiq is an entertainment intelligence AI — the workspace where brands, labels,
agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

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