# LISA

LISA represents the pinnacle of K-pop's global evolution, bridging Thai heritage with Korean pop culture and Western luxury aesthetics.  As BLACKPINK's breakout soloist and the most-followed K-pop artist on Instagram historically, she embodies aspirational Gen-Z luxury and cross-cultural influence.

Profile: https://www.cultiq.app/directory/south-korea/lisa

## Core facts
- Category: Soloist
- Entertainment scene: South Korea
- Agency: YG Entertainment
- Active since: 2016
- Genre: K-Pop, Hip Hop, Dance Pop, Trap

## Audience
- Estimated fandom size: 70M
- Female share: 66%
- Core audience: 18-24
- Top market: Thailand
- Top market: South Korea
- Top market: Indonesia
- Top market: Japan
- Top market: United States
- Top market: Philippines

## Highlights
- Partnerships: 10 years active — strong brand longevity and market presence.
- Partnerships: Current brand partnerships include Bulgari, Celine, MAC, Nike, Shiseido.
- Milestone: South Korean origin — appeals to both local and international markets.
- Milestone: Debuted in 2016 — established artist with significant influence.

## Frequently asked

### Who is LISA?
LISA is a Soloist from South Korea, debuted in 2016 under YG Entertainment.

### How many fans does LISA have?
LISA has approximately 70 million global fans, making them a Major tier artist on the Cultiq fandom index.

### What agency does LISA belong to?
LISA is under YG Entertainment.

### What markets is LISA popular in?
LISA's strongest markets are Thailand, South Korea, Indonesia, out of 18 markets tracked on Cultiq.

### What genres does LISA perform?
LISA performs K-Pop, Hip Hop, Dance Pop, Trap, primarily within the Soloist ecosystem.

## About Cultiq
Cultiq is an entertainment intelligence AI — the workspace where brands, labels,
agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

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