# Loco

Loco, born Kwon Hyuk-woo on December 25, 1989, is a South Korean rapper known for his smooth flow and relatable lyrics.  He gained prominence after winning the first season of Mnet's rap competition 'Show Me the Money' in 2012.

Profile: https://www.cultiq.app/directory/south-korea/loco

## Core facts
- Category: Soloist
- Entertainment scene: South Korea
- Active since: 2013
- Genre: Hip-Hop, K-Hip-Hop, R&B, Pop Rap

## Audience
- Estimated fandom size: 700K
- Female share: 60%
- Core audience: Millennials – Gen Z
- Top market: South Korea
- Top market: Japan
- Top market: United States
- Top market: Indonesia
- Top market: Thailand
- Top market: Brazil

## Highlights
- Milestone: Top market South Korea — 65% of fandom
- Milestone: Melodic rap style with introspective lyrics appeals to emotionally engaged, diverse listeners.
- Milestone: Genre-blending collaborations and independent label positioning signal authenticity and creative autonomy.

## Frequently asked

### Who is Loco?
Loco is a Soloist from South Korea, debuted in 2013.

### How many fans does Loco have?
Loco has approximately 700K global fans, making them a Nano tier artist on the Cultiq fandom index.

### What markets is Loco popular in?
Loco's strongest markets are South Korea, Japan, United States, out of 16 markets tracked on Cultiq.

### What genres does Loco perform?
Loco performs Hip-Hop, K-Hip-Hop, R&B, Pop Rap, primarily within the Soloist ecosystem.

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