# ONEW

Onew is a South Korean singer-songwriter and actor, best known as the leader and lead vocalist of the boy band SHINee.  His solo work showcases his versatility, blending K-pop with R&B and ballad elements, appealing to a broad audience.

Profile: https://www.cultiq.app/directory/south-korea/onew

## Core facts
- Category: Soloist
- Entertainment scene: South Korea
- Active since: 2018
- Genre: K-Pop Ballad, R&B, Pop

## Audience
- Estimated fandom size: 500K
- Female share: 75%
- Core audience: Millennials – Gen Z
- Top market: South Korea
- Top market: Japan
- Top market: Indonesia
- Top market: United States
- Top market: Philippines
- Top market: Thailand

## Highlights
- Milestone: Top market South Korea — 28% of fandom
- Partnerships: Heartfelt ballad artist positioning appeals to brands seeking emotional authenticity and intimate connection.
- Milestone: Established group leader transitioning to solo success attracts international audiences across multiple markets.

## Frequently asked

### Who is ONEW?
ONEW is a Soloist from South Korea, debuted in 2018.

### How many fans does ONEW have?
ONEW has approximately 500K global fans, making them a Nano tier artist on the Cultiq fandom index.

### What markets is ONEW popular in?
ONEW's strongest markets are South Korea, Japan, Indonesia, out of 14 markets tracked on Cultiq.

### What genres does ONEW perform?
ONEW performs K-Pop Ballad, R&B, Pop, primarily within the Soloist ecosystem.

## About Cultiq
Cultiq is an entertainment intelligence AI — the workspace where brands, labels,
agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

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