# SHINee

SHINee is a second-generation K-pop icon group that debuted in 2008 under SM Entertainment, known as 'Princes of K-pop' and trendsetters in fashion, music, and performance.  They pioneered the contemporary K-pop sound and aesthetic, maintaining legendary status across multiple generations of fans.

Profile: https://www.cultiq.app/directory/south-korea/shinee

## Core facts
- Category: K-Pop Group
- Entertainment scene: South Korea
- Agency: SM Entertainment
- Active since: 2008
- Members: 4
- Genre: K-Pop, Dance Pop, R&B, Electropop

## Audience
- Estimated fandom size: 6M
- Female share: 89%
- Core audience: 25-34
- Top market: Japan
- Top market: South Korea
- Top market: United States
- Top market: Indonesia
- Top market: Thailand
- Top market: Mexico

## Highlights
- Partnerships: 88% brand alignment indicates strong luxury positioning since 2008.
- Milestone: Mature audience (avg. age 25-35) with high spending power.
- Record: Strong brand-safety profile; minimal controversy history supports partnerships.
- Milestone: Established global influence across Asia, Latin America, and growing Western markets.

## Frequently asked

### Who is SHINee?
SHINee is a K-Pop Group from South Korea, formed in 2008 under SM Entertainment.

### How many fans does SHINee have?
SHINee has approximately 6 million global fans, making them a Rising tier artist on the Cultiq fandom index.

### What agency does SHINee belong to?
SHINee is under SM Entertainment.

### What markets is SHINee popular in?
SHINee's strongest markets are Japan, South Korea, United States, out of 12 markets tracked on Cultiq.

### Who are the members of SHINee?
SHINee is composed of 4 members: Onew, Key, Minho, Taemin.

### What genres does SHINee perform?
SHINee performs K-Pop, Dance Pop, R&B, Electropop, primarily within the K-Pop Group ecosystem.

## About Cultiq
Cultiq is an entertainment intelligence AI — the workspace where brands, labels,
agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

Directory index: https://www.cultiq.app/directory
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