# Stray Kids

Stray Kids represents the self-produced, authenticity-driven wave of K-pop that resonates deeply with Gen Z's desire for creative control and genuine artistry.  Their powerful, experimental sound and bold visual identity position them as cultural disruptors rather than traditional idols.

Profile: https://www.cultiq.app/directory/south-korea/stray-kids

## Core facts
- Category: K-Pop Group
- Entertainment scene: South Korea
- Agency: JYP Entertainment
- Active since: 2018
- Members: 8
- Genre: K-Pop, Hip Hop, Dance Pop, Trap

## Audience
- Estimated fandom size: 26M
- Female share: 89%
- Core audience: 18-24
- Top market: United States
- Top market: Japan
- Top market: Indonesia
- Top market: Philippines
- Top market: Brazil
- Top market: Mexico

## Highlights
- Partnerships: 91% brand alignment with premium streetwear and tech brands.
- Milestone: 28M STAY fandom spans North America, Europe, and Asia.
- Milestone: Core 18-30 demographic shows high engagement and purchasing power.
- Partnerships: Clean image with no major controversies; low-risk for brands.

## Frequently asked

### Who is Stray Kids?
Stray Kids is a K-Pop Group from South Korea, formed in 2018 under JYP Entertainment.

### How many fans does Stray Kids have?
Stray Kids has approximately 26 million global fans, making them an Established tier artist on the Cultiq fandom index.

### What agency does Stray Kids belong to?
Stray Kids is under JYP Entertainment.

### What markets is Stray Kids popular in?
Stray Kids's strongest markets are United States, Japan, Indonesia, out of 13 markets tracked on Cultiq.

### Who are the members of Stray Kids?
Stray Kids is composed of 8 members: Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, I.N.

### What genres does Stray Kids perform?
Stray Kids performs K-Pop, Hip Hop, Dance Pop, Trap, primarily within the K-Pop Group ecosystem.

## About Cultiq
Cultiq is an entertainment intelligence AI — the workspace where brands, labels,
agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

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