# Sung Si Kyung

Sung Si Kyung is a South Korean singer known for his soothing ballad vocals, earning him the nickname 'Prince of Ballads. ' He has a dedicated fan base, particularly among women in their 20s and older, and has expanded his influence by hosting various South Korean variety television shows.

Profile: https://www.cultiq.app/directory/south-korea/sung-si-kyung

## Core facts
- Category: Soloist
- Entertainment scene: South Korea
- Active since: 2000
- Genre: Ballad, K-Pop, R&B, Pop

## Audience
- Estimated fandom size: 2M
- Female share: 70%
- Core audience: Millennials – Gen X
- Top market: South Korea
- Top market: Japan
- Top market: United States
- Top market: Indonesia
- Top market: Vietnam
- Top market: Singapore

## Highlights
- Milestone: Top market South Korea — 55% of fandom
- Record: Velvet-voiced ballad artist with expanded appeal through relatable food and beverage content.
- Partnerships: Trustworthy, intelligent persona selective about endorsements fits premium lifestyle brand categories.

## Frequently asked

### Who is Sung Si Kyung?
Sung Si Kyung is a Soloist from South Korea, debuted in 2000.

### How many fans does Sung Si Kyung have?
Sung Si Kyung has approximately 2 million global fans, making them a Rising tier artist on the Cultiq fandom index.

### What markets is Sung Si Kyung popular in?
Sung Si Kyung's strongest markets are South Korea, Japan, United States, out of 20 markets tracked on Cultiq.

### What genres does Sung Si Kyung perform?
Sung Si Kyung performs Ballad, K-Pop, R&B, Pop, primarily within the Soloist ecosystem.

## About Cultiq
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agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

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