# SUNMI

Sunmi is a South Korean singer and songwriter known for her unique 'Sunmi-pop' style, blending pop, disco, rock, and traditional Korean music with retro and city pop elements.  She has a significant fanbase both domestically and internationally, recognized for her emotive performances and distinctive musical identity.

Profile: https://www.cultiq.app/directory/south-korea/sunmi

## Core facts
- Category: Soloist
- Entertainment scene: South Korea
- Active since: 2013
- Genre: K-Pop, Synth-Pop, Dance-Pop, Retro Pop

## Audience
- Estimated fandom size: 2M
- Female share: 70%
- Core audience: Millennials – Gen Z
- Top market: South Korea
- Top market: Indonesia
- Top market: Japan
- Top market: Philippines
- Top market: United States
- Top market: Thailand

## Highlights
- Milestone: Top market South Korea — 28% of fandom
- Partnerships: Eccentric visuals and expressive choreography define a distinctive, memorable brand presence.
- Milestone: Cosmetics and fashion alignment through established sexiness-quirkiness blend and creative authenticity.

## Frequently asked

### Who is SUNMI?
SUNMI is a Soloist from South Korea, debuted in 2013.

### How many fans does SUNMI have?
SUNMI has approximately 2 million global fans, making them a Rising tier artist on the Cultiq fandom index.

### What markets is SUNMI popular in?
SUNMI's strongest markets are South Korea, Indonesia, Japan, out of 20 markets tracked on Cultiq.

### What genres does SUNMI perform?
SUNMI performs K-Pop, Synth-Pop, Dance-Pop, Retro Pop, primarily within the Soloist ecosystem.

## About Cultiq
Cultiq is an entertainment intelligence AI — the workspace where brands, labels,
agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

Directory index: https://www.cultiq.app/directory
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