# RAYE

RAYE embodies a powerful, genre-fluid pop identity, known for her commanding vocals and candid songwriting.  Her music often blends contemporary pop with R&B, soul, and dance elements, reflecting a journey of self-discovery and empowerment.

Profile: https://www.cultiq.app/directory/united-kingdom/raye

## Core facts
- Category: Pop
- Entertainment scene: United Kingdom
- Active since: 2016
- Genre: Pop, R&B, Dance, Soul

## Audience
- Estimated fandom size: 6M
- Female share: 68%
- Core audience: Millennials – Gen Z
- Top market: United Kingdom
- Top market: United States
- Top market: Australia
- Top market: Canada
- Top market: Germany
- Top market: Ireland

## Highlights
- Milestone: Top market United Kingdom — 35% of fandom
- Milestone: Authentic image resonates with a fervent young audience.
- Milestone: Strong fit for high-value fashion and lifestyle endorsements.

## Frequently asked

### Who is RAYE?
RAYE is a Pop from the United Kingdom, debuted in 2016.

### How many fans does RAYE have?
RAYE has approximately 6 million global fans, making them a Rising tier artist on the Cultiq fandom index.

### What markets is RAYE popular in?
RAYE's strongest markets are United Kingdom, United States, Australia, out of 20 markets tracked on Cultiq.

### What genres does RAYE perform?
RAYE performs Pop, R&B, Dance, Soul, primarily within the Pop ecosystem.

## About Cultiq
Cultiq is an entertainment intelligence AI — the workspace where brands, labels,
agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

Directory index: https://www.cultiq.app/directory
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