# Latto

Latto embodies a confident and assertive persona within contemporary hip-hop, known for her sharp lyricism and commanding delivery.  Her sound often blends Southern rap traditions with modern trap influences, appealing to a youthful and trend-conscious audience.

Profile: https://www.cultiq.app/directory/united-states/latto

## Core facts
- Category: Hip-Hop / Rap
- Entertainment scene: United States
- Active since: 2016
- Genre: Hip-Hop / Rap, Trap, Southern Hip-Hop

## Audience
- Estimated fandom size: 12M
- Female share: 60%
- Core audience: Millennials – Gen Z
- Top market: United States
- Top market: United Kingdom
- Top market: Canada
- Top market: Brazil
- Top market: Australia
- Top market: Germany

## Highlights
- Milestone: Top market United States — 52% of fandom
- Milestone: Authentic image resonates with a predominantly female audience.
- Partnerships: Versatile brand-fit across fashion, food, and entertainment sectors.

## Frequently asked

### Who is Latto?
Latto is a Hip-Hop / Rap from the United States, debuted in 2016.

### How many fans does Latto have?
Latto has approximately 12 million global fans, making them an Established tier artist on the Cultiq fandom index.

### What markets is Latto popular in?
Latto's strongest markets are United States, United Kingdom, Canada, out of 20 markets tracked on Cultiq.

### What genres does Latto perform?
Latto performs Hip-Hop / Rap, Trap, Southern Hip-Hop, primarily within the Hip-Hop / Rap ecosystem.

## About Cultiq
Cultiq is an entertainment intelligence AI — the workspace where brands, labels,
agencies, and promoters run entertainment partnerships from brief to signed and live.
Operated by WENOTIFT Inc (Delaware, USA).

Directory index: https://www.cultiq.app/directory
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