2PM
2PM is a k-pop group from South Korea under JYP Entertainment, active since 2008.
2PM anchors strongest across Luxury Fashion, Jewelry, Beauty, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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2PM, the JYP Entertainment group that helped define K-Pop's second generation since their 2008 debut, carries over 2. 9 million physical records sold across a career built on signature tracks like "My House," "Go Crazy! ," and "A.
With a 1M-strong global fandom, its deepest reach in South Korea, 2PM gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Luxury Fashion
- Berluti · Piaget · Dior ambassadorships
- 1M global fandom
2PM, the JYP Entertainment group that helped define K-Pop's second generation since their 2008 debut, carries over 2.9 million physical records sold across a career built on signature tracks like "My House," "Go Crazy!," and "A.D.T.O.Y." Their upcoming 2026 concert tour, The Return, signals an active comeback moment that amplifies partnership visibility across their core markets of South Korea, Japan, Thailand, and Indonesia. Positioned as Enduring Charismatic Trailblazers with a fanbase characterized by loyalty and steady engagement, the group draws a mature, high-spend audience that aligns naturally with Luxury Fashion, Automotive, High-End Spirits, and Tech and Mobile categories.
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