Cultiq documentation
How Cultiq works, end to end — from your first scored search to the FitMatrix methodology, the artist tier system, and campaign tracking. Built for brands, labels, agencies, and promoters running entertainment partnerships across global markets.
Getting started
Create your brand profile and run your first scored search — signup to first shortlist.
Discovery & shortlists
Browse artists, concerts, and IP by market and category, then build a shortlist.
Match requests
Shortlist, brief, and submit a partnership request — then track it to signed.
How scoring works
The two-layer model: editorial tiers for scale, computed scores for fit and strength.
FitMatrix — 8 dimensions
The eight weighted dimensions that score brand-artist fit for your campaign.
The artist tier system
How Cultiq classifies artists S+ to C and Tier 1 Global to Tier 4.
Markets & coverage
The markets Cultiq supports and how global campaign targeting works.
Glossary
Every term in the platform — tiers, scores, signals, and workflow states.