From campaign brief to signed artist.
Brand Workspace is where your team runs the whole partnership: brief the campaign, let specialist AI agents scout, risk-check, and price the options, then sign the deal and manage it live — in one workspace.
Your partnership team, with AI specialists on staff.
Brand Workspace staffs every campaign with specialist agents — AI Scout, Risk Analyst, Deal & Fee Advisor, Campaign Strategist — all working from the same brief.
One brief drives everything
Write the campaign brief once — objective, audience, market, budget. Every agent evaluates candidates against it, so recommendations stay comparable from scouting to approval.
Evidence stays attached
Shortlists, risk reviews, fee scenarios, and strategy carry their reasoning with them — so what reaches finance and legal is a documented decision, not a hunch.
Decide, then keep running
The workspace doesn’t stop at the pick. Move the chosen route into Campaigns, track milestones, rights windows, and live signals through to results.
Make the deal. Then run it.
Two halves of the same workspace: get to a signed partnership, then make it perform.
Brief in. Approval-ready decision out.
AI Scout turns your brief into a real shortlist. The Risk Analyst pressure-tests it while it’s still flexible. The Deal & Fee Advisor frames scope and fee scenarios before you ever talk terms.
- AI Scout builds the shortlistCandidates matched to your brief across markets and categories — with the reasons, audience evidence, and gaps spelled out.
- Risk before momentumReputation, brand-safety, and category-conflict review while the shortlist is still open — not after leadership falls for a name.
- Fee scenarios, not guessesStructure essential / expanded / exclusive scope scenarios so you enter negotiation knowing your trade-offs.
Signed? Now make it perform.
The Campaign Strategist turns the chosen route into activation logic, deliverables, and measurement. Campaigns tracks the live deal — stage, milestones, rights windows, and the signals worth acting on.
- Strategy tied to the artistA plan that explains why this artist is necessary — audience role, channels, timing — not a template with a name pasted in.
- Live signals & sentimentArtist activity, audience sentiment, and momentum around your running campaign, surfaced when they need a decision.
- Reports for stakeholdersHand leadership the brief, options, evidence, assumptions, and recommendation in one labeled, approval-ready report.
How a campaign moves through the workspace.
Three stages, one connected record — from the first brief to a live, tracked partnership.
Turn the brief into candidates
Capture the objective, audience, priority markets, timing, and budget context. AI Scout answers with candidates worth reviewing — grounded in Cultiq’s artist, concert, and market evidence across Korean, Chinese, Thai, and Japanese entertainment.
Score, risk-check & price the shortlist
FitMatrix documents fit across eight weighted dimensions while the Risk Analyst and Deal & Fee Advisor stress the same shortlist — so the option that survives is one you can defend.
Advance the deal and track the campaign
Submit the match request, then manage the signed partnership in Campaigns — stage, milestones, deliverables, rights, and live signals — until the results are in.
Also in the workspace for brands.
A workspace your team runs the business in.
Not a tool you open once per search — the place partnership work happens every day, so budget works harder and the program scales.
A daily operating rhythm
Open the workspace and see what needs a decision today — a candidate to review, a risk to clear, a live campaign signal to act on. The work stays in one place instead of scattered across decks and inboxes.
Spend that pays back
Back partnerships with documented fit and modeled fee scenarios, so budget goes to the option most likely to return — and you can prove the choice to finance before you commit.
Scale the program
Run more partnerships across more markets without adding an analyst for every brief. The agents do the legwork, so the team takes on more deals without losing rigor.
Frequently asked questions.
Does Cultiq choose or book the artist for us?
No. AI Scout, the Risk Analyst, and the Deal & Fee Advisor research, compare, and structure the decision — you make the call, and availability, representation, rights, fees, and contracts are confirmed directly with the artist’s side.
Are the fee scenarios official quotes?
No. Fee scenarios are planning context so you enter negotiation knowing your priorities and trade-offs. Final fees and terms are always set with authorized representation — Cultiq never presents an estimate as a quote.
What is live today and what is early access?
Discovery, FitMatrix scoring, the Cultiq Agent, and match requests are live now. The Brand Workspace workspace — the specialist agents, Campaigns, and Reports — is rolling out in early access.
Can we use Cultiq alongside our own agency?
Yes. Cultiq is the workspace your team runs itself — work direct or alongside your agency. It replaces the scattered decks and spreadsheets, not your relationships.
Straight answer on maturity: discovery, FitMatrix scoring, the Cultiq Agent, and match requests are live today. The Brand Workspace workspace — specialist agents, Campaigns, Reports — is in early access and rolling out. Agent output is decision support: availability, fees, and terms always require direct commercial confirmation.
Run your next campaign in one workspace.
Brief it, pressure-test it, sign it, and track it — with the evidence attached at every stage.