Find the right partnership before you spend.
Cultiq scores real entertainment partnerships against your brand — so you back the right artist, concert, or IP with evidence, not a guess.
Decide partnerships with evidence, not instinct.
Cultiq is the software your team uses to pick entertainment partnerships — and prove the choice.
Compare before you commit
Score every option against your brand and weigh them side by side — instead of deciding on instinct.
Documented fit, not gut-feel
Each score breaks down by dimension, so your pick is evidence you can put in front of finance.
From shortlist to signed
Shortlist, request, and brief the deal — then track it through to signed, all in one place.
Two services, one platform.
Scout the deal before you sign it. Run the campaign after.
Scout & score — before you commit.
Find artists, concerts, and IP, then score each against your brand to see what truly fits — before you spend. Cultiq does the analyst legwork; you make the call.
- Discover across marketsBrowse artists, concerts, and IP by market and category — every option in one place.
- Score with FitMatrixEight weighted dimensions become one fit score, with a published methodology.
- Shortlist, request & briefSend the best options to a match request — deal type, market, budget — and track them in My Matches.
Run the campaign — optimize what you’ve signed.
Already signed a collaboration or ambassador deal? Cultiq tracks the live campaign and flags what to act on, so it performs at its best. This is the run-it half — not the search.
- Artist & live signalsFollow artist activity, momentum, and the signals around your live campaign.
- Sentiment & trendsSee audience sentiment and current trends shift while the campaign runs.
- Audience & artist dataArtist info and audience data in one view to guide in-flight calls.
How scouting works.
Three steps, from first search to signed — the flow the Cultiq dashboard runs.
Scout artists, concerts & IP
Browse by market and category — Korean, Chinese, Thai, and Japanese entertainment, live concerts, and drama/IP — each with fit context.
Score fit with FitMatrix
Eight weighted dimensions resolve to one documented fit score, with a published methodology you can show.
Request, brief & track
Send a match request with deal type, target market, and budget, then track it from requested to signed in My Matches.
Also included for brands.
Preview surfaces (Market Intelligence, Campaign Hub) are illustrative and labeled as such. The live, shipped flow is discovery, FitMatrix scoring, the Cultiq Agent, and match requests.
Decide your next partnership with evidence.
Score the options against your brand and walk into the deal with documented fit.