Cultiq
Cultiq for Labels

Turn your roster into brand revenue.

Label Workspace is the commercial workspace for your roster: organize artist evidence, find the brand-deal directions each artist can credibly sell, build the valuation, and manage deal flow and rights — in one place.

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What it is

A commercial team for the roster side of the market.

Label Workspace’s agents — Brand-Deal Finder, Commercial Valuation, market and tour planning — work from your roster records, not from wishful thinking.

Find the sellable story

Brand-Deal Finder turns each artist’s audience, market, and category evidence into concrete opportunity directions — which brand categories, which campaign jobs, and why.

Price with a defensible case

Commercial Valuation structures the value story and scope scenarios behind your ask — so the number you bring to a negotiation has reasoning attached.

Run the deal flow

Track every opportunity from pitch to signed, alongside existing deals, category exclusivity, and rights windows — so nothing is double-sold or forgotten.

How it works

From roster record to signed brand deal.

Three stages that turn artist evidence into commercial results.

01 · Organize

Build the roster record

Keep each artist’s audience evidence, market strength, positioning, momentum, existing deals, and restrictions in one commercial record — with data gaps kept honest instead of papered over.

cultiq · discoveryaespaGROUP · 🇰🇷 TIER S91Xiao ZhanACTOR · 🇨🇳 TIER S87Jeff SaturSOLOIST · 🇹🇭 TIER A81
02 · Position & price

Choose the direction, build the valuation

Brand-Deal Finder proposes the categories and campaign roles each artist can credibly serve; Commercial Valuation turns that into a value case and scenarios, with FitMatrix documenting the fit a brand will check.

FITSCORE · DOCUMENTED FIT87/ 100Audience Match92Brand safety88Market reach81Cultural affinity76
03 · Pitch & protect

Manage deal flow, rights & exclusivity

Take the pitch out, track every opportunity by stage, and keep exclusivity and rights windows visible — so the next deal never collides with the last one.

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In the platform

Also in the workspace for labels.

Artist profiles with fandom & platform intelligenceFitMatrix — see the fit a brand will scoreMarket & tour planning contextLabel Workspace commercial agentsPreviewDeal flow & rights trackingPreview
Why it pays off

A commercial engine you work every day.

Turn a roster you already have into recurring brand revenue — and keep it monetized without collisions.

Work the roster daily

See which artists have live opportunity directions and which deals need a next step, in one workspace — so the commercial team is always moving the roster, not rebuilding decks.

Price to your worth

Build a defensible valuation behind every ask, and protect margin with exclusivity and rights tracking — so you never leave money on the table or double-sell a window.

Grow revenue per artist

Surface more sellable directions for each artist and keep the catalog earning across markets — turning one-off deals into a recurring commercial pipeline.

Straight answers

Frequently asked questions.

Does Brand-Deal Finder show confirmed brand interest?

No. It turns your roster evidence into positioning directions — which brand categories and campaign jobs an artist can credibly serve. Interest from a named brand only exists once verified outreach or inbound communication says so.

Is Commercial Valuation an official artist fee?

No. It structures the value case and scope scenarios behind your ask, so the number you bring to a negotiation has reasoning attached. Final fees and terms are set through authorized negotiation.

Do we hand our relationships to Cultiq?

No. You bring the roster and the relationships — Cultiq organizes the evidence, directions, valuations, deal flow, and rights tracking behind them.

What is live today and what is early access?

Artist intelligence and FitMatrix scoring are live now. The Label Workspace workspace — Brand-Deal Finder, Commercial Valuation, deal flow and rights tracking — is rolling out in early access.

To be straight: Brand-Deal Finder produces positioning directions from evidence — it does not show confirmed interest from named brands, and a valuation is a planning case, not an official fee. The Label Workspace workspace is in early access; artist intelligence and FitMatrix scoring are live today. You bring the roster and the relationships.

Put a commercial engine behind the roster.

Organize the evidence, choose the direction, price the deal, and track it to signed.