CRAVITY
CRAVITY is a k-pop group from South Korea under Starship Entertainment, active since 2020.
CRAVITY anchors strongest across Beauty, Fast Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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CRAVITY is a Starship Entertainment K-Pop group that has built a dedicated following since debuting in 2020, surpassing 1. 5 million physical records sold across their career on the strength of tracks like "Break all the Rules," "My Turn," and "Love or Die. " Positioned as Dynamic Youthful Trailblazers with an energetic and growing fanbase, they are currently touring under their 2025 concert series "Dare to Crave," signaling sustained live-market relevance.
With a 4M-strong global fandom, its deepest reach in South Korea, CRAVITY gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Beauty
- Blackrouge · Make P:rem ambassadorships
- 4M global fandom
CRAVITY is a Starship Entertainment K-Pop group that has built a dedicated following since debuting in 2020, surpassing 1.5 million physical records sold across their career on the strength of tracks like "Break all the Rules," "My Turn," and "Love or Die." Positioned as Dynamic Youthful Trailblazers with an energetic and growing fanbase, they are currently touring under their 2025 concert series "Dare to Crave," signaling sustained live-market relevance. Their core audience skews 18–28 with notable traction across South Korea, Japan, the United States, and Indonesia, making them a credible vehicle for brands targeting younger consumers in both East Asian and Southeast Asian markets. Streetwear, tech and mobile, beauty and skincare, and snack or QSR categories represent the strongest partnership alignment given their youthful image and clean public profile.
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