Cultiq
K-Pop Group

IMFACT

South Korea  ·  Star Empire Entertainment  ·  Debut 2016  ·  5 members
K-PopDance PopR&BHip Hop

IMFACT carved out a niche within the K-Pop landscape with their distinct sound, often incorporating self-produced elements and a mature, hip-hop influenced style. Their identity resonated with an audience appreciating artistic autonomy and a more introspective, yet energetic, musical approach.

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Markets
Global
Primary: South Korea, Japan
Entertainment Market
South Korea
Genre
K-Pop, Dance Pop, R&B
+ Hip Hop, Synth Pop
Mood
Energetic, Youthful, Confident
Brand Positioning
Self Produced, Hip Hop Influenced, Vocal Centric
Active Since
2016 – Present
Partnership Relevance
Beauty & Lifestyle Partner

IMFACT anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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IMFACT carved out a niche within the K-Pop landscape with their distinct sound, often incorporating self-produced elements and a mature, hip-hop influenced style. Their identity resonated with an audience appreciating artistic autonomy and a more introspective, yet energetic, musical approach. They cultivated a dedicated following drawn to their unique sonic palette and authentic group dynamic, positioning them as an act valued for their craft rather than mainstream ubiquity.

With a 0.1M-strong global fandom, its deepest reach in South Korea, positioning around self produced and hip hop influenced, IMFACT gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Beauty
  • Female-majority audience — strong beauty & cosmetics fit
  • Self Produced
  • Hip Hop Influenced
Overview

IMFACT carved out a niche within the K-Pop landscape with their distinct sound, often incorporating self-produced elements and a mature, hip-hop influenced style. Their identity resonated with an audience appreciating artistic autonomy and a more introspective, yet energetic, musical approach. They cultivated a dedicated following drawn to their unique sonic palette and authentic group dynamic, positioning them as an act valued for their craft rather than mainstream ubiquity.

Brand Fit Preview
Strongest fit categories
BeautySkincareLuxury FashionFragranceBeverages
Self Produced
Hip Hop Influenced
Vocal Centric
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Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
Core audience
Gen Z – Millennials
Fandom composition
37% core fandom · 18% trend-driven · 45% casual
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Intelligence Preview
Brand Compatibility
65/100
Developing
Audience Strength
Building
of global fandom scale
Market Momentum
Steady
+1%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
MilestoneKnown for self-produced music, with members actively contributing to songwriting and composition.
StreamingReceived generally positive reviews for their digital single 'Nanana,' ranked #13 on Dazed magazine's 20 best K-pop songs of 2018.
On tourGained international attention through overseas touring, including a European tour and performing at KCON 2018 in Los Angeles.
RecordContributed to several drama OSTs, showcasing their vocal abilities.

Frequently asked questions about IMFACT

Who is IMFACT?

IMFACT is a K-Pop Group from South Korea, formed in 2016 under Star Empire Entertainment.

How many fans does IMFACT have?

IMFACT has approximately 0.1 million global fans, making them a Nano tier artist on the Cultiq fandom index.

What agency does IMFACT belong to?

IMFACT is under Star Empire Entertainment, a South Korea entertainment company.

What markets is IMFACT popular in?

IMFACT's strongest markets are South Korea, Japan, Indonesia, with significant audience reach across Asia.

Who are the members of IMFACT?

IMFACT is composed of 5 members: Jian, Jeup, Taeho, Sang, Ungjae.

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