Cultiq
K-Pop Group

IMFACT

South Korea  ·  Star Empire Entertainment  ·  Debut 2016  ·  5 members
K-PopDance PopR&BHip Hop

IMFACT carved out a niche within the K-Pop landscape with their distinct sound, often incorporating self-produced elements and a mature, hip-hop influenced style. Their identity resonated with an audience appreciating artistic autonomy and a more introspective, yet energetic, musical approach.

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Markets
Global
Primary: Indonesia, Japan
Entertainment Market
South Korea
Genre
K-Pop, Dance Pop, R&B
+ Hip Hop, Synth Pop
Mood
Energetic, Youthful, Confident
Brand Positioning
Self Produced, Hip Hop Influenced, Vocal Centric
Active Since
2016 – Present
Partnership Relevance
Beauty & Lifestyle Partner

IMFACT anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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IMFACT carved out a niche within the K-Pop landscape with their distinct sound, often incorporating self-produced elements and a mature, hip-hop influenced style. Their identity resonated with an audience appreciating artistic autonomy and a more introspective, yet energetic, musical approach. They cultivated a dedicated following drawn to their unique sonic palette and authentic group dynamic, positioning them as an act valued for their craft rather than mainstream ubiquity.

With a 0.1M-strong global fandom, its deepest reach in Indonesia, positioning around self produced and hip hop influenced, IMFACT gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Beauty
  • Female-majority audience — strong beauty & cosmetics fit
  • Self Produced
  • Hip Hop Influenced
Overview

IMFACT carved out a niche within the K-Pop landscape with their distinct sound, often incorporating self-produced elements and a mature, hip-hop influenced style. Their identity resonated with an audience appreciating artistic autonomy and a more introspective, yet energetic, musical approach. They cultivated a dedicated following drawn to their unique sonic palette and authentic group dynamic, positioning them as an act valued for their craft rather than mainstream ubiquity.

Brand Fit Preview
Strongest fit categories
BeautySkincareLuxury FashionFragranceBeverages
Self Produced
Hip Hop Influenced
Vocal Centric
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Audience Preview
Primary regions
Southeast Asia
East Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
37% core fandom · 18% trend-driven · 45% casual
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Intelligence Preview
Brand Compatibility
65/100
Developing
Audience Strength
Building
of global fandom scale
Market Momentum
Steady
+1%
vs. last 3 months
Brand Safety
View Analysis
Monitored
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
MilestoneTop market Indonesia — 21% of fandom
MilestonePrimary genre: K-Pop
PartnershipsNiche K-Pop group with dedicated cult following, ideal for community-rooted brand activations.
PartnershipsStable, engaged audience suits accessible categories like streetwear, food, and beauty partnerships.

Frequently asked questions about IMFACT

Who is IMFACT?

IMFACT is a K-Pop Group from South Korea, formed in 2016 under Star Empire Entertainment.

How many fans does IMFACT have?

IMFACT has approximately 100K global fans, making them a Nano tier artist on the Cultiq fandom index.

What agency does IMFACT belong to?

IMFACT is under Star Empire Entertainment.

What markets is IMFACT popular in?

IMFACT's strongest markets are Indonesia, Japan, China, out of 20 markets tracked on Cultiq.

Who are the members of IMFACT?

IMFACT is composed of 5 members: Jian, Jeup, Taeho, Sang, Ungjae.

What genres does IMFACT perform?

IMFACT performs K-Pop, Dance Pop, R&B, Hip Hop, primarily within the K-Pop Group ecosystem.

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