IMFACT
IMFACT is a k-pop group from South Korea under Star Empire Entertainment, active since 2016.
IMFACT anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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IMFACT is a Seoul-based K-Pop group under Star Empire Entertainment that has built a dedicated international following since debuting in 2016, distinguished by a member-driven creative model in which the group actively contributes to songwriting and composition. Their digital single "Nanana" earned a spot on Dazed magazine's list of the 20 best K-Pop songs of 2018, and international visibility has been reinforced through performances at KCON 2018 in Los Angeles and the IMFACT European Tour. With over 20,000 physical records sold and core markets spanning South Korea, Japan, Indonesia, and the Philippines, the group's Versatile Performance Narrator archetype and growing fandom translate well for partners in Streetwear and Apparel, Beauty and Skincare, Food and Beverage, and Tech and Mobile categories.
With a 0.1M-strong global fandom, its deepest reach in South Korea, IMFACT gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Beauty
- Female-majority audience — strong beauty & cosmetics fit
- 0.1M global fandom
IMFACT is a Seoul-based K-Pop group under Star Empire Entertainment that has built a dedicated international following since debuting in 2016, distinguished by a member-driven creative model in which the group actively contributes to songwriting and composition. Their digital single "Nanana" earned a spot on Dazed magazine's list of the 20 best K-Pop songs of 2018, and international visibility has been reinforced through performances at KCON 2018 in Los Angeles and the IMFACT European Tour. With over 20,000 physical records sold and core markets spanning South Korea, Japan, Indonesia, and the Philippines, the group's Versatile Performance Narrator archetype and growing fandom translate well for partners in Streetwear and Apparel, Beauty and Skincare, Food and Beverage, and Tech and Mobile categories.
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