Kep1er
Kep1er is a k-pop group from South Korea under WAKEONE, KLAP Entertainment, active since 2022.
Kep1er anchors strongest across Beauty, Fast Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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Kep1er is a nine-member K-pop group formed in 2022 under WAKEONE and KLAP Entertainment, whose multinational lineup positions them as Uplifting Global Connectors with a fandom characterized as Globally Engaged and Enthusiastically Responsive. With over 2. 1 million physical records sold across their career and signature tracks including "WA DA DA," "Up!
With a 6M-strong global fandom, its deepest reach in South Korea, Kep1er gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Beauty
- S2ND endorsement
- 6M global fandom
Kep1er is a nine-member K-pop group formed in 2022 under WAKEONE and KLAP Entertainment, whose multinational lineup positions them as Uplifting Global Connectors with a fandom characterized as Globally Engaged and Enthusiastically Responsive. With over 2.1 million physical records sold across their career and signature tracks including "WA DA DA," "Up!," and "Giddy," the group has built a durable commercial footprint across South Korea, Japan, the Philippines, and Indonesia. Their active 2025 concert tour, "Into the Orbit: Kep1asia," signals sustained regional momentum and live-audience reach. Primary partnership fit lies in Beauty and Skincare, Streetwear and Apparel, Tech and Mobile, and Food and Beverage, particularly for brands targeting the 18–28 demographic across pan-Asian markets.
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