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K-Pop Group

KISS OF LIFE

South Korea  ·  S2 Entertainment  ·  Debut 2023  ·  4 members
K-PopR&BHip HopDance Pop

KISS OF LIFE represents the new generation of K-pop girl groups with a fresh, confident approach blending retro-inspired R&B with modern pop sensibilities. The group emphasizes individual member personalities and vocal prowess, positioning themselves as artist-focused rather than purely performance-driven.

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Markets
Global
Primary: Indonesia, Japan
Genre
K-Pop, R&B, Hip Hop
+ Dance Pop, Girl Crush
Mood
Confident, Empowerment, Bold
Brand Positioning
4th Gen Kpop, Girl Group, RnB Pop
Active Since
2023 – Present
Partnership Relevance
Beauty & Lifestyle Partner

KISS OF LIFE anchors strongest across Beauty, Skincare, Mobile Gaming, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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KISS OF LIFE represents the new generation of K-pop girl groups with a fresh, confident approach blending retro-inspired R&B with modern pop sensibilities. The group emphasizes individual member personalities and vocal prowess, positioning themselves as artist-focused rather than purely performance-driven. Their bold, authentic concept appeals to Gen Z consumers seeking relatable yet aspirational figures in the increasingly saturated K-pop market.

With a 5M-strong global fandom, its deepest reach in Indonesia, positioning around 4th gen kpop and girl group, KISS OF LIFE gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Beauty
  • Maybelline New York ambassadorship
  • 4th Gen Kpop
  • Girl Group
Overview

KISS OF LIFE represents the new generation of K-pop girl groups with a fresh, confident approach blending retro-inspired R&B with modern pop sensibilities. The group emphasizes individual member personalities and vocal prowess, positioning themselves as artist-focused rather than purely performance-driven. Their bold, authentic concept appeals to Gen Z consumers seeking relatable yet aspirational figures in the increasingly saturated K-pop market.

Brand Fit Preview
Strongest fit categories
BeautySkincareMobile Gaming
4th Gen Kpop
Girl Group
RnB Pop
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Audience Preview
Primary regions
Southeast Asia
East Asia
Middle East
Core audience
18-24
Fandom composition
38% core fandom · 26% trend-driven · 36% casual
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Intelligence Preview
Brand Compatibility
83/100
Strong
Audience Strength
Growing
of global fandom scale
Market Momentum
Steady
+1%
vs. last 3 months
Brand Safety
View Analysis
Good standing
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
On tourKISS ROAD
AwardAsia Artist Awards — Best Artist Award – Music2024
AwardAsia Artist Awards — Best Musician Award – Group2024
ReleaseWho is she

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