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K-Pop Group

LABOUM

South Korea  ·  Interpark Music Plus  ·  Debut 2014  ·  4 members
K-PopDance PopBubblegum PopSynth Pop

LABOUM is a k-pop group from South Korea under Interpark Music Plus, active since 2014.

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Markets
Global
Primary: South Korea, Japan
Genre
K-Pop, Dance Pop, Bubblegum Pop
+ Synth Pop, Ballad
Mood
Sweet Serenity, Playful Charm, Gentle Romance
Active Since
2014 – Present
Partnership Relevance
Versatile Brand Partner

LABOUM anchors strongest across Snacks, Tech, Beverages, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for niche or ultra-premium plays, where the positioning pulls the other way.

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LABOUM is a South Korean girl group under Interpark Music Plus that has built a loyal following since their 2014 debut, anchored by signature tracks "Journey to Atlantis," "Hwi Hwi," and "Aalow Aalow" and over 60,000 physical records sold domestically. Their Resilient Pop Narrators archetype and dedicated, steadfast fanbase translate well across South Korea, Japan, the Philippines, and Indonesia, a footprint reinforced by their 1st Japan Tour in 2018. A clean public image and strong alignment with mid-tier domestic brands make them a credible fit for Food & Beverage, Beauty & Skincare, Casual Fashion, and Tech & Mobile campaigns targeting engaged audiences across Southeast and East Asian markets.

With a 0.2M-strong global fandom, its deepest reach in South Korea, LABOUM gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Snacks
  • Sinjeon Tteokbokki endorsement
  • 0.2M global fandom
Overview

LABOUM is a South Korean girl group under Interpark Music Plus that has built a loyal following since their 2014 debut, anchored by signature tracks "Journey to Atlantis," "Hwi Hwi," and "Aalow Aalow" and over 60,000 physical records sold domestically. Their Resilient Pop Narrators archetype and dedicated, steadfast fanbase translate well across South Korea, Japan, the Philippines, and Indonesia, a footprint reinforced by their 1st Japan Tour in 2018. A clean public image and strong alignment with mid-tier domestic brands make them a credible fit for Food & Beverage, Beauty & Skincare, Casual Fashion, and Tech & Mobile campaigns targeting engaged audiences across Southeast and East Asian markets.

Brand Fit Preview
Strongest fit categories
SnacksTechBeveragesEntertainment
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Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
37% core fandom · 16% trend-driven · 47% casual
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Intelligence Preview
Brand Compatibility
66/100
Developing
Audience Strength
Building
of global fandom scale
Market Momentum
Rising
+43%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
Award26th Korean Culture Entertainment Awards — K-Pop Singer Award2018
Award27th Korean Culture Entertainment Awards — Best Female Group2021
ReleaseWhite Love (스키장에서) [feat. Layone]
ReleaseBLOSSOM

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