Cultiq
K-Pop Group

LABOUM

South Korea  ·  Interpark Music Plus  ·  Debut 2014  ·  4 members
K-PopDance PopBubblegum PopSynth Pop

LABOUM embodies a bright and versatile K-Pop identity, known for their charming concepts and consistent vocal delivery. Their sound often blends contemporary pop with nostalgic elements, appealing to an audience that appreciates both youthful energy and mature, emotive performances.

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Markets
Global
Primary: South Korea, Japan
Entertainment Market
South Korea
Genre
K-Pop, Dance Pop, Bubblegum Pop
+ Synth Pop, Ballad
Mood
Sweet Serenity, Playful Charm, Gentle Romance
Brand Positioning
Bright Pop, Vocal Centric, Charming Concepts
Active Since
2014 – Present
Partnership Relevance
Versatile Brand Partner

LABOUM anchors strongest across Snacks, Tech, Beverages, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for niche or ultra-premium plays, where the positioning pulls the other way.

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LABOUM embodies a bright and versatile K-Pop identity, known for their charming concepts and consistent vocal delivery. Their sound often blends contemporary pop with nostalgic elements, appealing to an audience that appreciates both youthful energy and mature, emotive performances. They occupy a space within the K-Pop landscape that values authentic group chemistry and evolving musicality, cultivating a dedicated fanbase that has grown with their journey.

With a 0.2M-strong global fandom, its deepest reach in South Korea, positioning around bright pop and vocal centric, LABOUM gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Snacks
  • Sinjeon Tteokbokki endorsement
  • Bright Pop
  • Vocal Centric
Overview

LABOUM embodies a bright and versatile K-Pop identity, known for their charming concepts and consistent vocal delivery. Their sound often blends contemporary pop with nostalgic elements, appealing to an audience that appreciates both youthful energy and mature, emotive performances. They occupy a space within the K-Pop landscape that values authentic group chemistry and evolving musicality, cultivating a dedicated fanbase that has grown with their journey.

Brand Fit Preview
Strongest fit categories
SnacksTechBeveragesEntertainment
Bright Pop
Vocal Centric
Charming Concepts
Unlock 8-dimension FitMatrix and category scores
Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
37% core fandom · 16% trend-driven · 47% casual
Unlock full demographics, market breakdown, and spending power
Intelligence Preview
Brand Compatibility
66/100
Developing
Audience Strength
Building
of global fandom scale
Market Momentum
Rising
+43%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
Award26th Korean Culture Entertainment Awards — K-Pop Singer Award2018
Award27th Korean Culture Entertainment Awards — Best Female Group2021
ReleaseWhite Love (스키장에서) [feat. Layone]
ReleaseBLOSSOM

Frequently asked questions about LABOUM

Who is LABOUM?

LABOUM is a K-Pop Group from South Korea, formed in 2014 under Interpark Music Plus.

How many fans does LABOUM have?

LABOUM has approximately 0.2 million global fans, making them a Nano tier artist on the Cultiq fandom index.

What agency does LABOUM belong to?

LABOUM is under Interpark Music Plus, a South Korea entertainment company.

What markets is LABOUM popular in?

LABOUM's strongest markets are South Korea, Japan, Philippines, with significant audience reach across Asia.

Who are the members of LABOUM?

LABOUM is composed of 4 members: Soyeon, Jinyea, Haein, Solbin.

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