TREASURE
TREASURE is a k-pop group from South Korea under YG Entertainment, active since 2020.
TREASURE anchors strongest across Skincare, Fast Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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TREASURE is a YG Entertainment K-Pop group whose career-spanning 7M+ physical records sold and back-to-back million-selling albums — ReBoot and Love Pulse EP, the latter crossing that threshold in under four days — establish them as a commercially proven act well beyond debut-era status. Their 2025-26 TREASURE TOUR [PULSE ON] signals sustained live-market demand, while signature tracks DARARI, JIKJIN, and HELLO anchor strong recognition across South Korea, Japan, Indonesia, and the Philippines. As Dynamic Youthful Trailblazers with a globally connected and enthusiastically engaged fandom, TREASURE aligns naturally with Tech & Mobile, Streetwear & Apparel, Gaming, and QSR brands targeting young, digitally active Southeast and East Asian consumers.
With a 8M-strong global fandom, its deepest reach in South Korea, TREASURE gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Skincare
- Manyo Factory ambassadorship
- 8M global fandom
TREASURE is a YG Entertainment K-Pop group whose career-spanning 7M+ physical records sold and back-to-back million-selling albums — ReBoot and Love Pulse EP, the latter crossing that threshold in under four days — establish them as a commercially proven act well beyond debut-era status. Their 2025-26 TREASURE TOUR [PULSE ON] signals sustained live-market demand, while signature tracks DARARI, JIKJIN, and HELLO anchor strong recognition across South Korea, Japan, Indonesia, and the Philippines. As Dynamic Youthful Trailblazers with a globally connected and enthusiastically engaged fandom, TREASURE aligns naturally with Tech & Mobile, Streetwear & Apparel, Gaming, and QSR brands targeting young, digitally active Southeast and East Asian consumers.
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