Cultiq
K-Pop Group

TRENDZ

South Korea  ·  Global H Media  ·  Debut 2022  ·  7 members
K-PopHip HopDance PopEDM

TRENDZ embodies the dynamic energy characteristic of contemporary K-Pop, cultivating an identity centered on powerful performances and a vibrant, youthful sound. Their artistry aims to connect with a global audience through compelling choreography and relatable themes, positioning them as a group striving to carve out their unique space within the highly competitive idol landscape.

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Markets
Global
Primary: South Korea, Japan
Entertainment Market
South Korea
Genre
K-Pop, Hip Hop, Dance Pop
+ EDM, Trap
Mood
Energetic, Dynamic, Intense
Brand Positioning
Performance Driven, Youth Culture, Energetic
Active Since
2022 – Present
Partnership Relevance
Beauty & Lifestyle Partner

TRENDZ anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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TRENDZ embodies the dynamic energy characteristic of contemporary K-Pop, cultivating an identity centered on powerful performances and a vibrant, youthful sound. Their artistry aims to connect with a global audience through compelling choreography and relatable themes, positioning them as a group striving to carve out their unique space within the highly competitive idol landscape. They appeal to fans who appreciate intricate stage presence and the evolving narratives common in the genre, fostering a dedicated following eager to witness their growth and artistic development.

With a 2M-strong global fandom, its deepest reach in South Korea, positioning around performance driven and youth culture, TRENDZ gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Beauty
  • Female-majority audience — strong beauty & cosmetics fit
  • Performance Driven
  • Youth Culture
Overview

TRENDZ embodies the dynamic energy characteristic of contemporary K-Pop, cultivating an identity centered on powerful performances and a vibrant, youthful sound. Their artistry aims to connect with a global audience through compelling choreography and relatable themes, positioning them as a group striving to carve out their unique space within the highly competitive idol landscape.

Brand Fit Preview
Strongest fit categories
BeautySkincareLuxury FashionFragranceBeverages
Performance Driven
Youth Culture
Energetic
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Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
37% core fandom · 25% trend-driven · 38% casual
Unlock full demographics, market breakdown, and spending power
Intelligence Preview
Brand Compatibility
67/100
Developing
Audience Strength
Building
of global fandom scale
Market Momentum
Steady
+0%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
On tourON THE MOVE
AwardAsia Artist Awards — Focus Award2022
ReleaseKart Racer
ReleaseCrime

Frequently asked questions about TRENDZ

Who is TRENDZ?

TRENDZ is a K-Pop Group from South Korea, formed in 2022 under Global H Media.

How many fans does TRENDZ have?

TRENDZ has approximately 2 million global fans, making them a Rising tier artist on the Cultiq fandom index.

What agency does TRENDZ belong to?

TRENDZ is under Global H Media, a South Korea entertainment company.

What markets is TRENDZ popular in?

TRENDZ's strongest markets are South Korea, Japan, Indonesia, with significant audience reach across Asia.

Who are the members of TRENDZ?

TRENDZ is composed of 7 members: Havit, Leon, Yoonwoo, Hankook, ra.L, Eunil, Yechan.

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