TRENDZ
TRENDZ is a k-pop group from South Korea under Global H Media, active since 2022.
TRENDZ anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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TRENDZ is a K-Pop group under Global H Media, debuting in 2022 and establishing themselves as Emerging Performance Storytellers within the fourth-generation K-pop landscape. With 280K+ physical records sold in South Korea and signature tracks including "NEW DAYZ," "Villain," and "TNT (Truth&Trust)," the group has built a dedicated, digitally engaged fanbase across their core markets of South Korea, Japan, Indonesia, and the Philippines. Their ongoing TRENDZ ON THE MOVE European Tour signals active international expansion, presenting a timely activation window for brand partners.
With a 2M-strong global fandom, its deepest reach in South Korea, TRENDZ gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Beauty
- Female-majority audience — strong beauty & cosmetics fit
- 2M global fandom
TRENDZ is a K-Pop group under Global H Media, debuting in 2022 and establishing themselves as Emerging Performance Storytellers within the fourth-generation K-pop landscape. With 280K+ physical records sold in South Korea and signature tracks including "NEW DAYZ," "Villain," and "TNT (Truth&Trust)," the group has built a dedicated, digitally engaged fanbase across their core markets of South Korea, Japan, Indonesia, and the Philippines. Their ongoing TRENDZ ON THE MOVE European Tour signals active international expansion, presenting a timely activation window for brand partners. Streetwear and apparel, tech and mobile, mass-market beauty, and snack or QSR brands are best positioned to leverage their aspirational youth energy and clean public image.
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