Concert sponsorship, decided with evidence.
Cultiq scores live-event demand and frames what a sponsorship is worth — so brands pick the right tour to back, and promoters package shows sponsors can say yes to.
Demand signals for the live-events deal.
Concert sponsorship decisions usually run on gut feel and a pitch deck. Cultiq puts the same evidence in front of both sides of the deal.
Event Heat Score
Each tracked show carries a demand read — audience demand, ticket velocity, brand-lift potential, and market fit — so "is this show worth sponsoring?" starts from a documented score, not a hunch.
Audience before venue
See whose fans a tour actually reaches — fandom size, markets, and composition from the same artist intelligence that powers FitMatrix — before committing budget to a city or a stage.
Sponsorship framed as a package
Rights, assets, and scope options structured so the conversation between brand and promoter starts from the same page — instead of a logo-on-a-banner guess.
Both sides of the sponsorship table.
One evidence base, two workflows — buying sponsorship as a brand, or selling it as a promoter.
Back the tour your audience is already going to.
Discover sponsorship-ready concerts and tours across Cultiq’s covered markets, compare demand and audience fit across candidate shows, and attach the reasoning to the request you take to the promoter.
- Shows ranked by demandEvent Heat puts candidate shows side by side — a stadium night in London against an arena run in Seoul or a festival slot in Tokyo — on the same scale.
- Audience evidence attachedFandom size, market concentration, and audience composition for the touring artist, from the same profiles the rest of Cultiq runs on.
- From shortlist to match requestMove the show you pick into a match request and track it like any other Cultiq deal — stage by stage, with the evidence still attached.
Package the show before the sponsor asks.
The promoter workspace turns a planned show into a sponsorship story: forecast demand for the artist–city–venue combination, shape the show economics, and package sponsorship assets with evidence behind the price.
- Demand forecast per showA modeled read on how a specific artist performs in a specific city and venue — decision support for routing and capacity, stated as a forecast, never a guarantee.
- Sponsorship hubAssets, rights windows, and scope options organized per show, so every sponsor conversation starts from the same documented package.
- On-sale signalsTrack the on-sale and the audience signals around it, and keep sponsors updated from the same record.
How a sponsorship moves through Cultiq.
Three stages, one connected record — from candidate shows to a signed, tracked sponsorship.
Find the shows worth a look
Browse tracked concerts and tours across Cultiq’s covered markets — filtered by artist, market, and timing — each carrying its demand read and audience evidence.
Compare demand and audience fit
Event Heat scores the show; the artist’s audience intelligence tells you whether the crowd is your customer. Both attach to the record, so the recommendation you circulate is a documented one.
Frame the package, run the deal
Structure the sponsorship scope, submit the match request, and track the deal through signing and the show itself — milestones, rights windows, and results in one place.
Also in the workspace.
Sponsorship money, pointed at demand.
The live-events budget is the one most often committed on instinct. Evidence changes what it returns.
Back the right show
Budget goes to the tour whose audience matches yours — documented before commitment, defensible to finance afterwards.
Faster deal conversations
Brand and promoter start from the same demand read and the same package structure, so negotiation is about terms, not about whose numbers to believe.
A record that compounds
Every scored show and tracked deal stays in the workspace, so the next tour decision starts from what the last one taught you.
Frequently asked questions.
What is the Event Heat Score?
A demand read for a tracked live event, combining signals like audience demand, ticket velocity, brand-lift potential, and market fit into one comparable score. It is decision support for choosing between shows — not a guarantee of attendance or campaign results.
Does Cultiq sell or broker sponsorship inventory?
No. Cultiq is the workspace both sides work in. It scores demand, organizes audience evidence, and frames packages; availability, pricing, rights, and contracts are always confirmed directly between the brand, the promoter, and the artist’s representation.
Which markets are covered?
Concert coverage follows Cultiq’s artist coverage — deepest across K-Pop, C-Pop, J-Pop, and Thai entertainment, with shows and tours across Asia, the Gulf, and global touring routes, expanding alongside the Western (US/UK) artist catalog.
What is live today and what is early access?
Concert discovery and event scoring run inside the Cultiq product today, alongside artist discovery, FitMatrix, and match requests. The promoter workspace — demand forecasting and the sponsorship hub — is rolling out in early access.
Straight answer on maturity: concert discovery and event demand scoring are part of the Cultiq product behind login today; the promoter workspace — per-show demand forecasting and the sponsorship hub — is in early access. Every score and forecast is decision support: attendance, pricing, and terms always require direct commercial confirmation.
Decide your next sponsorship with evidence.
Score the demand, check the audience, frame the package — before the money moves.