YOASOBI

YOASOBI is a Japanese music duo (not solo singer) consisting of composer Ayase and vocalist ikura, known for their innovative 'novel into music' concept where they adapt stories into songs. Their breakout hit 'Yoru ni Kakeru' became a cultural phenomenon across Asia, blending J-pop with electronic elements that resonate strongly with digital-native audiences. They represent modern Japanese pop culture export success, bridging traditional storytelling with contemporary sound design and anime tie-ins.

With a 8M-strong global fandom, its deepest reach in Japan, positioning around j pop phenomenon and anime culture, YOASOBI gives partners a defined audience to activate rather than broad, unfocused reach.