Cultiq
K-Pop Group

8TURN

South Korea  ·  MNH Entertainment  ·  Debut 2023  ·  8 members
K-PopHip HopDance PopR&B

8TURN emerges as a dynamic force in the K-Pop landscape, characterized by their energetic performances and a sound that blends contemporary pop with hip-hop influences. They cultivate a youthful and confident image, appealing to a demographic that values vibrant aesthetics and compelling stage presence.

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Markets
Global
Primary: South Korea, Japan
Entertainment Market
South Korea
Genre
K-Pop, Hip Hop, Dance Pop
+ R&B, Trap
Mood
Energetic, Youthful, Confident
Brand Positioning
Energetic Performance, Youth Culture, Dynamic Sound
Active Since
2023 – Present
Partnership Relevance
Fashion & Culture Anchor

8TURN anchors strongest across Fashion, Beauty, Tech, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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8TURN emerges as a dynamic force in the K-Pop landscape, characterized by their energetic performances and a sound that blends contemporary pop with hip-hop influences. They cultivate a youthful and confident image, appealing to a demographic that values vibrant aesthetics and compelling stage presence. Their identity is rooted in the competitive new generation of boy groups, aiming to carve out a distinct niche through their evolving musicality and engaging content, resonating with fans seeking fresh talent and powerful artistry.

With a 2M-strong global fandom, its deepest reach in South Korea, positioning around energetic performance and youth culture, 8TURN gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Fashion
  • LifeWork ambassadorship
  • Energetic Performance
  • Youth Culture
Overview

8TURN emerges as a dynamic force in the K-Pop landscape, characterized by their energetic performances and a sound that blends contemporary pop with hip-hop influences. They cultivate a youthful and confident image, appealing to a demographic that values vibrant aesthetics and compelling stage presence. Their identity is rooted in the competitive new generation of boy groups, aiming to carve out a distinct niche through their evolving musicality and engaging content, resonating with fans seeking fresh talent and powerful artistry.

Brand Fit Preview
Strongest fit categories
FashionBeautyTechFood
Energetic Performance
Youth Culture
Dynamic Sound
Unlock 8-dimension FitMatrix and category scores
Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Gen Z – Teens
Fandom composition
37% core fandom · 26% trend-driven · 37% casual
Unlock full demographics, market breakdown, and spending power
Intelligence Preview
Brand Compatibility
66/100
Developing
Audience Strength
Building
of global fandom scale
Market Momentum
Declining
-10%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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8-Dimension FitMatrix
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Recent Highlights
On tour8TURN 1st World Tour [8TURNRISE]
AwardHanteo Music Awards — Blooming Performance Group2024
ReleaseThe 3rd Digital Single BRUISE
ReleaseElectric Heart : Born to Glow

Frequently asked questions about 8TURN

Who is 8TURN?

8TURN is a K-Pop Group from South Korea, formed in 2023 under MNH Entertainment.

How many fans does 8TURN have?

8TURN has approximately 2 million global fans, making them a Rising tier artist on the Cultiq fandom index.

What agency does 8TURN belong to?

8TURN is under MNH Entertainment, a South Korea entertainment company.

What markets is 8TURN popular in?

8TURN's strongest markets are South Korea, Japan, Indonesia, with significant audience reach across Asia.

Who are the members of 8TURN?

8TURN is composed of 8 members: Jaeyun, Myungho, Minho, Yoonsung, Haemin, Kyungmin, Yungyu, Seungheon.

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