Cultiq
K-Pop Group

ALL(H)OURS

South Korea  ·  EDEN Entertainment  ·  Debut 2024  ·  7 members
K-PopDance PopHip HopTeen Pop

ALL(H)OURS is an emerging K-pop boy group under Eden Entertainment that debuted in January 2023 with the mini-album 'ALL OURS'. With zero social media presence on major platforms, they represent a pre-viral or dormant state in the highly competitive K-pop landscape.

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Markets
Global
Primary: Indonesia, Japan
Entertainment Market
South Korea
Genre
K-Pop, Dance Pop, Hip Hop
+ Teen Pop, Synth Pop
Mood
Energetic, Confident, Dynamic
Brand Positioning
K pop, Boy Group, Emerging Artist
Active Since
2024 – Present
Partnership Relevance
Beauty & Lifestyle Partner

ALL(H)OURS anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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ALL(H)OURS is an emerging K-pop boy group under Eden Entertainment that debuted in January 2023 with the mini-album 'ALL OURS'. With zero social media presence on major platforms, they represent a pre-viral or dormant state in the highly competitive K-pop landscape. Their positioning falls within the crowded mid-tier boy group market, lacking the infrastructure and momentum that typically drives commercial partnerships.

With a 0.4M-strong global fandom, its deepest reach in Indonesia, positioning around k pop and boy group, ALL(H)OURS gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Beauty
  • Female-majority audience — strong beauty & cosmetics fit
  • K Pop
  • Boy Group
Overview

ALL(H)OURS is an emerging K-pop boy group under Eden Entertainment that debuted in January 2023 with the mini-album 'ALL OURS'. With zero social media presence on major platforms, they represent a pre-viral or dormant state in the highly competitive K-pop landscape. Their positioning falls within the crowded mid-tier boy group market, lacking the infrastructure and momentum that typically drives commercial partnerships.

Brand Fit Preview
Strongest fit categories
BeautySkincareLuxury FashionFragranceBeverages
K pop
Boy Group
Emerging Artist
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Audience Preview
Primary regions
Southeast Asia
East Asia
Middle East
Core audience
13-17
Fandom composition
30% core fandom · 28% trend-driven · 42% casual
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Intelligence Preview
Brand Compatibility
70/100
Solid
Audience Strength
Building
of global fandom scale
Market Momentum
Declining
-15%
vs. last 3 months
Brand Safety
View Analysis
Good standing
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
On tourALL the HOURS
MilestoneDebut 2024
RepresentationRepresented by EDEN Entertainment

Frequently asked questions about ALL(H)OURS

Who is ALL(H)OURS?

ALL(H)OURS is a K-Pop Group from South Korea, formed in 2024 under EDEN Entertainment.

How many fans does ALL(H)OURS have?

ALL(H)OURS has approximately 0.4 million global fans, making them a Nano tier artist on the Cultiq fandom index.

What agency does ALL(H)OURS belong to?

ALL(H)OURS is under EDEN Entertainment, a South Korea entertainment company.

What markets is ALL(H)OURS popular in?

ALL(H)OURS's strongest markets are Indonesia, Japan, South Korea, with significant audience reach across Asia.

Who are the members of ALL(H)OURS?

ALL(H)OURS is composed of 7 members: Kunho, Youmin, Xayden, Minje, Masami, Hyunbin, On:N.

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