Cultiq
K-Pop Group

ALLDAY PROJECT

South Korea  ·  The Black Label  ·  Debut 2025  ·  5 members
K-PopHip HopR&BDance Pop

ALLDAY PROJECT, emerging from a prominent South Korean agency, is poised to redefine contemporary K-Pop with a sophisticated and trend-setting aesthetic. Their anticipated sound is expected to blend dynamic production with a sleek, confident delivery, appealing to a globally-minded youth audience.

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Markets
Global
Primary: South Korea, United States
Entertainment Market
South Korea
Genre
K-Pop, Hip Hop, R&B
+ Dance Pop, Trap
Mood
Confident, Energetic, Bold
Brand Positioning
Anticipated Debut, Trend Setting, Performance Oriented
Active Since
2025 – Present
Partnership Relevance
Beauty & Lifestyle Partner

ALLDAY PROJECT anchors strongest across Beauty, Tech, Athleisure, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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ALLDAY PROJECT, emerging from a prominent South Korean agency, is poised to redefine contemporary K-Pop with a sophisticated and trend-setting aesthetic. Their anticipated sound is expected to blend dynamic production with a sleek, confident delivery, appealing to a globally-minded youth audience. This group is positioned to become a significant cultural force, shaping future trends within the broader entertainment landscape through their distinctive identity.

With a 2M-strong global fandom, its deepest reach in South Korea, positioning around anticipated debut and trend setting, ALLDAY PROJECT gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Beauty
  • CLIO · VT Cosmetics endorsements
  • Anticipated Debut
  • Trend Setting
Overview

ALLDAY PROJECT, emerging from a prominent South Korean agency, is poised to redefine contemporary K-Pop with a sophisticated and trend-setting aesthetic. Their anticipated sound is expected to blend dynamic production with a sleek, confident delivery, appealing to a globally-minded youth audience. This group is positioned to become a significant cultural force, shaping future trends within the broader entertainment landscape through their distinctive identity.

Brand Fit Preview
Strongest fit categories
BeautyTechAthleisurePremium FFinance
Anticipated Debut
Trend Setting
Performance Oriented
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Audience Preview
Primary regions
East Asia
N. America
Oceania
Europe
Core audience
Gen Z – Teens
Fandom composition
37% core fandom · 29% trend-driven · 34% casual
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Intelligence Preview
Brand Compatibility
66/100
Developing
Audience Strength
Building
of global fandom scale
Market Momentum
Declining
-6%
vs. last 3 months
Brand Safety
View Analysis
Good standing
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
PartnershipsActive brand deals with VT COSMETICS, Bose, Google Gemini, and more.
On tourCurrent tour at KCON LA 2026 presents engagement opportunities.
MilestoneCultural relevance score at 63 indicates nascent buzz potential.
MilestoneClean public image with no known controversies enhances suitability.

Frequently asked questions about ALLDAY PROJECT

Who is ALLDAY PROJECT?

ALLDAY PROJECT is a K-Pop Group from South Korea, formed in 2025 under The Black Label.

How many fans does ALLDAY PROJECT have?

ALLDAY PROJECT has approximately 2 million global fans, making them a Rising tier artist on the Cultiq fandom index.

What agency does ALLDAY PROJECT belong to?

ALLDAY PROJECT is under The Black Label.

What markets is ALLDAY PROJECT popular in?

ALLDAY PROJECT's strongest markets are South Korea, United States, China, out of 18 markets tracked on Cultiq.

Who are the members of ALLDAY PROJECT?

ALLDAY PROJECT is composed of 5 members: Annie, Tarzzan, Bailey, Woochan, Youngseo.

What genres does ALLDAY PROJECT perform?

ALLDAY PROJECT performs K-Pop, Hip Hop, R&B, Dance Pop, primarily within the K-Pop Group ecosystem.

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