ALLDAY PROJECT
ALLDAY PROJECT is a k-pop group from South Korea under The Black Label, active since 2025.
ALLDAY PROJECT anchors strongest across Beauty, Tech, Athleisure, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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ALLDAY PROJECT is a K-Pop group debuting in 2025 under The Black Label, positioning them as Emergent Urban Innovators with a fandom actively building momentum across South Korea, Japan, Indonesia, and the Philippines. Despite their early career stage, the group has moved 310K+ physical records in South Korea and carries signature tracks "FAMOUS," "WICKED," and "ONE MORE TIME" into their KCON LA 2026 Day 3 appearance — a high-visibility platform for brand exposure. Existing partnerships with VT COSMETICS, Bose, and Google Gemini signal established commercial viability and cross-category appeal.
With a 2M-strong global fandom, its deepest reach in South Korea, ALLDAY PROJECT gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Beauty
- CLIO · VT Cosmetics endorsements
- 2M global fandom
ALLDAY PROJECT is a K-Pop group debuting in 2025 under The Black Label, positioning them as Emergent Urban Innovators with a fandom actively building momentum across South Korea, Japan, Indonesia, and the Philippines. Despite their early career stage, the group has moved 310K+ physical records in South Korea and carries signature tracks "FAMOUS," "WICKED," and "ONE MORE TIME" into their KCON LA 2026 Day 3 appearance — a high-visibility platform for brand exposure. Existing partnerships with VT COSMETICS, Bose, and Google Gemini signal established commercial viability and cross-category appeal. Their clean public image and natural fit across Beauty & Skincare, Technology, Beverage, and Financial Services make them a low-risk, early-mover partnership opportunity in a group with clear upward trajectory.
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