Cultiq
K-Pop Group

ASTRO

South Korea  ·  Fantagio  ·  Debut 2016  ·  4 members
K-PopDance PopSynth PopTeen Pop

ASTRO is a k-pop group from South Korea under Fantagio, active since 2016.

Create a free account to unlock full artist intelligence and save to your list.
Markets
Global
Primary: South Korea, Japan
Genre
K-Pop, Dance Pop, Synth Pop
+ Teen Pop, R&B
Mood
Energetic, Playful, Romantic
Active Since
2016 – Present
Partnership Relevance
Fashion & Culture Anchor

ASTRO anchors strongest across Luxury Fashion, Beauty, Skincare, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

Read full analysisShow less

ASTRO is a South Korean group under Fantagio who debuted in 2016 and have built a career around polished, performance-driven artistry that positions them as Refreshing Performance Innovators within the K-Pop landscape. With over 1. 5 million physical records sold and a loyal, organized fanbase spanning South Korea, Japan, the Philippines, and Indonesia, the group carries consistent commercial weight across East and Southeast Asia.

With a 7M-strong global fandom, its deepest reach in South Korea, ASTRO gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Luxury Fashion
  • Burberry · Calvin Klein · Dior · Chaumet ambassadorships
  • 7M global fandom
Overview

ASTRO is a South Korean group under Fantagio who debuted in 2016 and have built a career around polished, performance-driven artistry that positions them as Refreshing Performance Innovators within the K-Pop landscape. With over 1.5 million physical records sold and a loyal, organized fanbase spanning South Korea, Japan, the Philippines, and Indonesia, the group carries consistent commercial weight across East and Southeast Asia. Their most recent The 4th ASTROAD [Stargraphy] tour and signature tracks including "Confession," "ONE&ONLY," and "Cat's Eye" reflect sustained audience engagement among the 18–34 demographic. Active partnerships with Atome and LOVLUV signal existing brand fluency, making them a credible fit for Beauty & Skincare, Fashion & Apparel, Luxury, and Food & Beverage campaigns targeting youth-oriented Asian markets.

Brand Fit Preview
Strongest fit categories
Luxury FashionBeautySkincareAthleisure
Unlock 8-dimension FitMatrix and category scores
Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
36% core fandom · 18% trend-driven · 46% casual
Unlock full demographics, market breakdown, and spending power
Intelligence Preview
Brand Compatibility
75/100
Solid
Audience Strength
Growing
of global fandom scale
Market Momentum
Steady
-1%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
UNLOCK FULL INTELLIGENCE

Get complete access to the data and insights labels, agencies and promoters use to place and close partnerships with confidence.

8-Dimension FitMatrix
Detailed audience & market insights
Brand safety & risk analysis
Partnership strategy & opportunities
Historical brand deals & performance
AI-powered recommendations
Create Free Account
Recent Highlights
On tourThe 4th ASTROAD [Stargraphy]
AwardAsia Artist Awards — New Wave Award2017
AwardSeoul Music Awards — K-Wave Special Award2017
ReleaseA Ballad for You

See the intelligence behind this artist

Join the labels, agencies, and promoters using Cultiq to discover, evaluate, and place the right talent in the right partnerships.