DEAN
DEAN, born Kwon Hyuk on November 10, 1992, is a South Korean alternative R&B singer-songwriter, rapper, and record producer. He debuted as a solo artist in 2016 with the EP '130 Mood: TRBL' under Universal Music Korea.
DEAN anchors strongest across Luxury Fashion, Beauty, Athleisure, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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DEAN, born Kwon Hyuk on November 10, 1992, is a South Korean alternative R&B singer-songwriter, rapper, and record producer. He debuted as a solo artist in 2016 with the EP '130 Mood: TRBL' under Universal Music Korea. He is a member of the hip-hop collective FANXY CHILD, alongside artists like Zico and Crush.
With a 7M-strong global fandom, its deepest reach in South Korea, positioning around alternative r&b and sophisticated sound, DEAN gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Luxury Fashion
- Projected from 45 comparable Korean Entertainment artists, adjusted for a 40% under-25 audience
- Alternative R&B
- Sophisticated Sound
DEAN, born Kwon Hyuk on November 10, 1992, is a South Korean alternative R&B singer-songwriter, rapper, and record producer. He debuted as a solo artist in 2016 with the EP '130 Mood: TRBL' under Universal Music Korea. He is a member of the hip-hop collective FANXY CHILD, alongside artists like Zico and Crush.
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Frequently asked questions about DEAN
Who is DEAN?
DEAN is a Soloist from South Korea, debuted in 2015.
How many fans does DEAN have?
DEAN has approximately 7 million global fans, making them a Rising tier artist on the Cultiq fandom index.
What markets is DEAN popular in?
DEAN's strongest markets are South Korea, United States, Indonesia, with significant audience reach across Asia.
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