Cultiq
K-Pop Group

EPEX

South Korea  ·  C9 Entertainment  ·  Debut 2021  ·  7 members
K-PopDance PopHip HopTeen Pop

EPEX is a dynamic K-Pop boy group that emerged in the early 2020s, embodying the energetic and performance-driven spirit characteristic of their generation. Their music often explores themes relevant to youth, connecting with a global audience through powerful choreography and contemporary soundscapes.

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Markets
Global
Primary: South Korea, Japan
Entertainment Market
South Korea
Genre
K-Pop, Dance Pop, Hip Hop
+ Teen Pop, Synth Pop
Mood
Energetic, Youthful, Confident
Brand Positioning
K Pop Boy Group, Performance Driven, Youth Culture
Active Since
2021 – Present
Partnership Relevance
Beauty & Lifestyle Partner

EPEX anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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EPEX is a dynamic K-Pop boy group that emerged in the early 2020s, embodying the energetic and performance-driven spirit characteristic of their generation. Their music often explores themes relevant to youth, connecting with a global audience through powerful choreography and contemporary soundscapes. They contribute to the expansive K-Pop landscape by offering a fresh perspective while adhering to the genre's high production and artistic standards, cultivating a dedicated following that values both their artistry and their collective identity.

With a 2M-strong global fandom, its deepest reach in South Korea, positioning around k pop boy group and performance driven, EPEX gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Beauty
  • Female-majority audience — strong beauty & cosmetics fit
  • K Pop Boy Group
  • Performance Driven
Overview

EPEX is a dynamic K-Pop boy group that emerged in the early 2020s, embodying the energetic and performance-driven spirit characteristic of their generation. Their music often explores themes relevant to youth, connecting with a global audience through powerful choreography and contemporary soundscapes. They contribute to the expansive K-Pop landscape by offering a fresh perspective while adhering to the genre's high production and artistic standards, cultivating a dedicated following that values both their artistry and their collective identity.

Brand Fit Preview
Strongest fit categories
BeautySkincareLuxury FashionFragranceBeverages
K Pop Boy Group
Performance Driven
Youth Culture
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Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
37% core fandom · 24% trend-driven · 39% casual
Unlock full demographics, market breakdown, and spending power
Intelligence Preview
Brand Compatibility
67/100
Developing
Audience Strength
Building
of global fandom scale
Market Momentum
Steady
+1%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
On tourECHO (Echo)
AwardHanteo Music Awards — Rookie of the Year – Male Group2021
AwardKorea Culture Entertainment Awards — Best New Male Artist2021
ReleaseEPEX 7th EP Album Youth : Epilogue

Frequently asked questions about EPEX

Who is EPEX?

EPEX is a K-Pop Group from South Korea, formed in 2021 under C9 Entertainment.

How many fans does EPEX have?

EPEX has approximately 2 million global fans, making them a Rising tier artist on the Cultiq fandom index.

What agency does EPEX belong to?

EPEX is under C9 Entertainment, a South Korea entertainment company.

What markets is EPEX popular in?

EPEX's strongest markets are South Korea, Japan, Indonesia, with significant audience reach across Asia.

Who are the members of EPEX?

EPEX is composed of 7 members: Wish, Mu, A-Min, Baekseung, Ayden, Yewang, Jeff.

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