EPEX
EPEX is a k-pop group from South Korea under C9 Entertainment, active since 2021.
EPEX anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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EPEX is an eight-member K-Pop group under C9 Entertainment who debuted in 2021 and have since sold over 1. 1 million physical records across their career, demonstrating steady commercial traction within a competitive genre. Currently on their 4th Concert tour, Echo, the group is approaching a significant content moment with an upcoming 7th EP that concludes their long-running Youth narrative series, positioning them for an engagement spike among their growing and enthusiastic international fanbase.
With a 2M-strong global fandom, its deepest reach in South Korea, EPEX gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Beauty
- Female-majority audience — strong beauty & cosmetics fit
- 2M global fandom
EPEX is an eight-member K-Pop group under C9 Entertainment who debuted in 2021 and have since sold over 1.1 million physical records across their career, demonstrating steady commercial traction within a competitive genre. Currently on their 4th Concert tour, Echo, the group is approaching a significant content moment with an upcoming 7th EP that concludes their long-running Youth narrative series, positioning them for an engagement spike among their growing and enthusiastic international fanbase. As Youthful Narrative Explorers with a clean public image since debut, EPEX carries strong appeal across South Korea, Japan, Indonesia, and the Philippines. Their audience profile and brand alignment make them a natural fit for Streetwear and Apparel, Tech and Mobile, Gaming, and Snack and Food and Beverage partnerships targeting younger Southeast and East Asian consumers.
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