Cultiq
Soloist

Gaho

South Korea  ·  Debut 2018
K-PopBalladPop Rock

Gaho is a South Korean singer, songwriter, and producer known for his emotive vocals and versatile musical style. He gained prominence with the original soundtrack 'Start Over' for the JTBC drama 'Itaewon Class,' which topped the Gaon Digital Chart.

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Markets
Global
Primary: South Korea, Philippines
Entertainment Market
South Korea
Genre
K-Pop, Ballad, Pop Rock
Mood
Emotional, Uplifting, Melancholic
Brand Positioning
K Drama OST, Vocal Powerhouse, Emotional Ballads
Active Since
2018 – Present
Partnership Relevance
Fashion & Culture Anchor

Gaho anchors strongest across Luxury Fashion, Beauty, Athleisure, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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Gaho is a South Korean singer, songwriter, and producer known for his emotive vocals and versatile musical style. He gained prominence with the original soundtrack 'Start Over' for the JTBC drama 'Itaewon Class,' which topped the Gaon Digital Chart. As a member of the project boy group PLT and later the band KAVE, Gaho has contributed to the Korean music scene through both group and solo endeavors.

With a 1M-strong global fandom, its deepest reach in South Korea, positioning around k drama ost and vocal powerhouse, Gaho gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Luxury Fashion
  • Projected from 45 comparable Korean Entertainment artists, adjusted for a 37% under-25 audience
  • K Drama OST
  • Vocal Powerhouse
Overview

Gaho is a South Korean singer, songwriter, and producer known for his emotive vocals and versatile musical style. He gained prominence with the original soundtrack 'Start Over' for the JTBC drama 'Itaewon Class,' which topped the Gaon Digital Chart. As a member of the project boy group PLT and later the band KAVE, Gaho has contributed to the Korean music scene through both group and solo endeavors.

Brand Fit Preview
Strongest fit categories
Luxury FashionBeautyAthleisureJewelrySkincareTech
K Drama OST
Vocal Powerhouse
Emotional Ballads
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Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Millennials – Gen Z
Fandom composition
20% core fandom · 40% trend-driven · 40% casual
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Intelligence Preview
Brand Compatibility
61/100
Developing
Audience Strength
Building
of global fandom scale
Market Momentum
Tracking
measurement baseline accruing
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
MilestoneDebut 2018
SceneSoloist · South Korea
Fandom1M modeled global fandom

Frequently asked questions about Gaho

Who is Gaho?

Gaho is a Soloist from South Korea, debuted in 2018.

How many fans does Gaho have?

Gaho has approximately 1 million global fans, making them a Rising tier artist on the Cultiq fandom index.

What markets is Gaho popular in?

Gaho's strongest markets are South Korea, Philippines, Indonesia, with significant audience reach across Asia.

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