Hearts2Hearts
Hearts2Hearts is a k-pop group from South Korea under SM Entertainment, active since 2025.
Hearts2Hearts anchors strongest across Beauty, Fast Fashion, Athleisure, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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Hearts2Hearts is a 2025-debuting K-Pop girl group under SM Entertainment whose early commercial performance signals rare breakout potential. Their debut album posted the highest first-week physical sales for a girl group and has crossed 1M+ physical records sold, while signature tracks "RUDE! ," "The Chase," and "STYLE" secured a double crown on Overall Digital and Streaming Charts for two consecutive weeks.
With a 7M-strong global fandom, its deepest reach in South Korea, Hearts2Hearts gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Beauty
- Chanel Beauty · Scarlett · Barenbliss · 2aN
- 7M global fandom
Hearts2Hearts is a 2025-debuting K-Pop girl group under SM Entertainment whose early commercial performance signals rare breakout potential. Their debut album posted the highest first-week physical sales for a girl group and has crossed 1M+ physical records sold, while signature tracks "RUDE!," "The Chase," and "STYLE" secured a double crown on Overall Digital and Streaming Charts for two consecutive weeks. The group's devoted, actively engaged fandom — concentrated across South Korea, Japan, Indonesia, and the Philippines — is reinforced by strong Weverse community activity and KCON promotional exposure. As Next-Gen K-Pop Innovators with demonstrated TikTok viral traction, Hearts2Hearts are a well-aligned partner for Beauty & Skincare, Streetwear, Tech & Mobile, and Food & Beverage brands seeking early entry into a high-trajectory act.
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