Cultiq
K-Pop Group

idntt

South Korea  ·  Modhaus  ·  Debut 2025  ·  15 members
K-PopDance PopSynth PopElectronic

As a prospective K-Pop group from South Korea, this act is poised to enter a highly competitive global market, likely aiming to captivate a youth audience with a fresh sound and compelling visual concepts. Their identity will likely be crafted to resonate with contemporary trends, emphasizing performance and a distinct artistic direction.

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Markets
Global
Primary: South Korea, Japan
Entertainment Market
South Korea
Genre
K-Pop, Dance Pop, Synth Pop
+ Electronic, Vocal Pop
Mood
Energetic, Confident, Playful
Brand Positioning
Performance Driven, Youth Culture, Global Appeal
Active Since
2025 – Present
Partnership Relevance
Beauty & Lifestyle Partner

idntt anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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As a prospective K-Pop group from South Korea, this act is poised to enter a highly competitive global market, likely aiming to captivate a youth audience with a fresh sound and compelling visual concepts. Their identity will likely be crafted to resonate with contemporary trends, emphasizing performance and a distinct artistic direction. The group's role will be to contribute to the ongoing Hallyu wave, appealing to fans who seek innovative pop music and engaging idol culture.

With a 1M-strong global fandom, its deepest reach in South Korea, positioning around performance driven and youth culture, idntt gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Beauty
  • Female-majority audience — strong beauty & cosmetics fit
  • Performance Driven
  • Youth Culture
Overview

As a prospective K-Pop group from South Korea, this act is poised to enter a highly competitive global market, likely aiming to captivate a youth audience with a fresh sound and compelling visual concepts. Their identity will likely be crafted to resonate with contemporary trends, emphasizing performance and a distinct artistic direction. The group's role will be to contribute to the ongoing Hallyu wave, appealing to fans who seek innovative pop music and engaging idol culture.

Brand Fit Preview
Strongest fit categories
BeautySkincareLuxury FashionFragrance
Performance Driven
Youth Culture
Global Appeal
Unlock 8-dimension FitMatrix and category scores
Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
37% core fandom · 29% trend-driven · 34% casual
Unlock full demographics, market breakdown, and spending power
Intelligence Preview
Brand Compatibility
76/100
Solid
Audience Strength
Building
of global fandom scale
Market Momentum
Declining
-5%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
AwardHanteo Music Awards — Blooming Star Award2025
Release<All I Need>
Release<yesweare>

Frequently asked questions about idntt

Who is idntt?

idntt is a K-Pop Group from South Korea, formed in 2025 under Modhaus.

How many fans does idntt have?

idntt has approximately 1 million global fans, making them a Rising tier artist on the Cultiq fandom index.

What agency does idntt belong to?

idntt is under Modhaus, a South Korea entertainment company.

What markets is idntt popular in?

idntt's strongest markets are South Korea, Japan, Indonesia, with significant audience reach across Asia.

Who are the members of idntt?

idntt is composed of 15 members: Nam JiWoon, Kim DoHun, Lee CheongMyeong, Choi TaeIn, Han YeJoon, Towa, Kim JuHo, Kim SeongJun, Kim HeeJu, Lee JaeYoung, Choi GyeongBeen, Park NuRi, Hwang EunSoo, Lee HwanHee, Lee KyuHyuk.

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