idntt
idntt is a k-pop group from South Korea under Modhaus, active since 2025.
idntt anchors strongest across Beauty, Skincare, Luxury Fashion, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
Read full analysisShow less
idntt is a K-Pop group that debuted in 2025 under Modhaus, positioning them as Next-Gen K-Pop Innovators with an emerging and enthusiastic fandom still in its formative stage. With over 750,000 physical records sold across their career and signature tracks including "Pretty Boy Swag," "BOYtude," and "You Never Met," the group has established early commercial traction. Their core markets span South Korea, Japan, Indonesia, and the Philippines, making them relevant for brands targeting Southeast and East Asian youth audiences.
With a 1M-strong global fandom, its deepest reach in South Korea, idntt gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Beauty
- Female-majority audience — strong beauty & cosmetics fit
- 1M global fandom
idntt is a K-Pop group that debuted in 2025 under Modhaus, positioning them as Next-Gen K-Pop Innovators with an emerging and enthusiastic fandom still in its formative stage. With over 750,000 physical records sold across their career and signature tracks including "Pretty Boy Swag," "BOYtude," and "You Never Met," the group has established early commercial traction. Their core markets span South Korea, Japan, Indonesia, and the Philippines, making them relevant for brands targeting Southeast and East Asian youth audiences. Streetwear, Food & Beverage, Tech & Mobile, and Beauty & Skincare represent the strongest partnership verticals, though brand alignment potential remains early-stage given their 2025 debut.
Get complete access to the data and insights labels, agencies and promoters use to place and close partnerships with confidence.
See the intelligence behind this artist
Join the labels, agencies, and promoters using Cultiq to discover, evaluate, and place the right talent in the right partnerships.