Cultiq
Get StartedLog In
K-Pop Group

ILLIT

South Korea  ·  Belift Lab  ·  Debut 2024  ·  5 members
K-PopDance PopSynth PopTeen Pop

ILLIT is a k-pop group from South Korea under Belift Lab, active since 2024.

See Full IntelligenceSave Artist
Create a free account to unlock full artist intelligence and save to your list.
Markets
Global
Primary: South Korea, Japan
Genre
K-Pop, Dance Pop, Synth Pop
+ Teen Pop, Bubblegum Pop
Mood
Playful, Dreamy, Refreshing
Active Since
2024 – Present
Partnership Relevance
Lifestyle & F&B Partner

ILLIT anchors strongest across Beverages, Luxury Fashion, Snacks, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for niche or ultra-premium plays, where the positioning pulls the other way.

Read full analysisShow less

ILLIT is a Belift Lab K-Pop group that debuted in 2024 and has already surpassed 2. 7 million physical records sold in Korea, driven by signature tracks "Magnetic," "Tick-Tack," and "NOT CUTE ANYMORE. " Positioned as Youthful Trendsetting Innovators with an enthusiastic, digitally engaged fandom, the group is currently on their ILLIT LIVE "PRESS START♥" tour, creating a live-activation window for brand partners.

With a 8M-strong global fandom, its deepest reach in South Korea, ILLIT gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Beverages
  • Pocari Sweat ambassadorship
  • 8M global fandom
Overview

ILLIT is a Belift Lab K-Pop group that debuted in 2024 and has already surpassed 2.7 million physical records sold in Korea, driven by signature tracks "Magnetic," "Tick-Tack," and "NOT CUTE ANYMORE." Positioned as Youthful Trendsetting Innovators with an enthusiastic, digitally engaged fandom, the group is currently on their ILLIT LIVE "PRESS START♥" tour, creating a live-activation window for brand partners. Their existing deals with Pocari Sweat, M&M'S, and UNIQLO signal proven fit with consumer lifestyle categories, and their strongest markets — South Korea, Japan, Indonesia, and the Philippines — make them a compelling vehicle for brands targeting Southeast and East Asian youth. Beverage, confectionery, footwear, and fashion and apparel are the highest-alignment verticals for partnership consideration.

Brand Fit Preview
Strongest fit categories
BeveragesLuxury FashionSnacksFast FashionLifestyle
Unlock 8-dimension FitMatrix and category scores
Audience Preview
Primary regions
East Asia
Southeast Asia
N. America
LATAM
Core audience
Gen Z – Millennials
Fandom composition
37% core fandom · 28% trend-driven · 35% casual
Unlock full demographics, market breakdown, and spending power
Intelligence Preview
Brand Compatibility
77/100
Solid
Audience Strength
Growing
of global fandom scale
Market Momentum
Rising
+14%
vs. last 3 months
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
UNLOCK FULL INTELLIGENCE

Get complete access to the data and insights labels, agencies and promoters use to place and close partnerships with confidence.

8-Dimension FitMatrix
Detailed audience & market insights
Brand safety & risk analysis
Partnership strategy & opportunities
Historical brand deals & performance
AI-powered recommendations
Create Free Account
Recent Highlights
On tourPRESS START♥
AwardGolden Disc Awards — Best Digital Song (Bonsang)2024
AwardGolden Disc Awards — Rookie Artist of the Year2024
ReleaseMAMIHLAPINATAPAI

See the intelligence behind this artist

Join the labels, agencies, and promoters using Cultiq to discover, evaluate, and place the right talent in the right partnerships.