Cultiq
Soloist

j-hope

South Korea  ·  Debut 2013
K-PopHip HopDance-PopPop Rap

J-Hope, born Jung Ho-seok on February 18, 1994, is a South Korean rapper, singer, songwriter, dancer, and record producer. He debuted as a member of BTS in 2013 under Big Hit Entertainment.

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Markets
Global
Primary: South Korea, United States
Entertainment Market
South Korea
Genre
K-Pop, Hip Hop, Dance-Pop
+ Pop Rap
Mood
Energetic, Uplifting, Confident
Brand Positioning
Energetic Performer, Dance Icon, Optimistic Vibe
Active Since
2013 – Present
Partnership Relevance
Fashion & Culture Anchor

j-hope anchors strongest across Luxury Fashion, Beauty, Athleisure, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.

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J-Hope, born Jung Ho-seok on February 18, 1994, is a South Korean rapper, singer, songwriter, dancer, and record producer. He debuted as a member of BTS in 2013 under Big Hit Entertainment. As a solo artist, he has released a mixtape and a studio album, showcasing his versatility in hip-hop and K-pop genres.

With a 40M-strong global fandom, its deepest reach in South Korea, positioning around energetic performer and dance icon, j-hope gives partners a defined audience to activate rather than broad, unfocused reach.

Key Takeaways

  • Strongest in Luxury Fashion
  • Projected from 45 comparable Korean Entertainment artists, adjusted for a 41% under-25 audience
  • Energetic Performer
  • Dance Icon
Overview

J-Hope, born Jung Ho-seok on February 18, 1994, is a South Korean rapper, singer, songwriter, dancer, and record producer. He debuted as a member of BTS in 2013 under Big Hit Entertainment. As a solo artist, he has released a mixtape and a studio album, showcasing his versatility in hip-hop and K-pop genres. J-Hope is recognized for his energetic performances and positive influence, resonating with a global audience and collaborating with international artists.

Brand Fit Preview
Strongest fit categories
Luxury FashionBeautyAthleisureJewelrySkincareFragrance
Energetic Performer
Dance Icon
Optimistic Vibe
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Audience Preview
Primary regions
East Asia
N. America
Southeast Asia
LATAM
Core audience
Millennials – Gen Z
Fandom composition
45% core fandom · 30% trend-driven · 25% casual
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Intelligence Preview
Brand Compatibility
83/100
Strong
Audience Strength
High
of global fandom scale
Market Momentum
Tracking
measurement baseline accruing
Brand Safety
View Analysis
No active risk flags
Detailed scores, breakdowns, and AI recommendations are available in the dashboard.
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Recent Highlights
MilestoneDebut 2013
SceneSoloist · South Korea
Fandom40M modeled global fandom

Frequently asked questions about j-hope

Who is j-hope?

j-hope is a Soloist from South Korea, debuted in 2013.

How many fans does j-hope have?

j-hope has approximately 40 million global fans, making them a Established tier artist on the Cultiq fandom index.

What markets is j-hope popular in?

j-hope's strongest markets are South Korea, United States, Japan, with significant audience reach across Asia.

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