KAI
Kai, born Kim Jong-in on January 14, 1994, is a South Korean singer, dancer, and actor known for his work with the boy band EXO and the supergroup SuperM. He debuted as a solo artist in 2020, showcasing his versatility and solidifying his status as a prominent figure in the K-pop industry.
KAI anchors strongest across Luxury Fashion, Beauty, Athleisure, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
Read full analysisShow less
Kai, born Kim Jong-in on January 14, 1994, is a South Korean singer, dancer, and actor known for his work with the boy band EXO and the supergroup SuperM. He debuted as a solo artist in 2020, showcasing his versatility and solidifying his status as a prominent figure in the K-pop industry. His solo work has been recognized for its artistic depth and commercial success, appealing to a global audience.
With a 9M-strong global fandom, its deepest reach in South Korea, positioning around performance icon and fashion forward, KAI gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Luxury Fashion
- Projected from 45 comparable Korean Entertainment artists, adjusted for a 41% under-25 audience
- Performance Icon
- Fashion Forward
Kai, born Kim Jong-in on January 14, 1994, is a South Korean singer, dancer, and actor known for his work with the boy band EXO and the supergroup SuperM. He debuted as a solo artist in 2020, showcasing his versatility and solidifying his status as a prominent figure in the K-pop industry. His solo work has been recognized for its artistic depth and commercial success, appealing to a global audience.
Get complete access to the data and insights labels, agencies and promoters use to place and close partnerships with confidence.
Frequently asked questions about KAI
Who is KAI?
KAI is a Soloist from South Korea, debuted in 2012.
How many fans does KAI have?
KAI has approximately 9 million global fans, making them a Rising tier artist on the Cultiq fandom index.
What markets is KAI popular in?
KAI's strongest markets are South Korea, Japan, United States, with significant audience reach across Asia.
More artists like KAI
All South Korea artists →See the intelligence behind this artist
Join the labels, agencies, and promoters using Cultiq to discover, evaluate, and place the right talent in the right partnerships.