KARD
KARD is a k-pop group from South Korea under DSP Media, active since 2017.
KARD anchors strongest across Tech, Athleisure, Lifestyle, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for prestige-luxury or heritage positioning, where the positioning pulls the other way.
Read full analysisShow less
KARD is a co-ed K-pop group under DSP Media that has built a dedicated global following since debuting in 2017, anchored by signature tracks "Bomb Bomb," "Don't Recall," and "Oh NaNa. " With over 105,000 physical records sold across their career and the upcoming KARD 2026 'DRIFT' World Tour on the horizon, the group maintains steady momentum with their loyal Hidden KARDs fanbase. Their top markets span South Korea, Brazil, the United States, and Mexico, reflecting particularly strong Latin American reach that broadens campaign geography.
With a 4M-strong global fandom, its deepest reach in South Korea, KARD gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Tech
- LG Electronics G6 smartphone ambassadorship
- 4M global fandom
KARD is a co-ed K-pop group under DSP Media that has built a dedicated global following since debuting in 2017, anchored by signature tracks "Bomb Bomb," "Don't Recall," and "Oh NaNa." With over 105,000 physical records sold across their career and the upcoming KARD 2026 'DRIFT' World Tour on the horizon, the group maintains steady momentum with their loyal Hidden KARDs fanbase. Their top markets span South Korea, Brazil, the United States, and Mexico, reflecting particularly strong Latin American reach that broadens campaign geography. Streetwear and apparel, food and beverage, tech and mobile, and beauty and skincare represent the strongest partnership verticals for their Co-Ed Global Groove archetype.
Get complete access to the data and insights labels, agencies and promoters use to place and close partnerships with confidence.
See the intelligence behind this artist
Join the labels, agencies, and promoters using Cultiq to discover, evaluate, and place the right talent in the right partnerships.