Loco
Loco, born Kwon Hyuk-woo on December 25, 1989, is a South Korean rapper known for his smooth flow and relatable lyrics. He gained prominence after winning the first season of Mnet's rap competition 'Show Me the Money' in 2012.
Loco anchors strongest across Luxury Fashion, Beauty, Athleisure, with a partnership profile built for reach and credibility in those categories. It is a weaker fit for value, discount, or family-utility categories, where the positioning pulls the other way.
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Loco, born Kwon Hyuk-woo on December 25, 1989, is a South Korean rapper known for his smooth flow and relatable lyrics. He gained prominence after winning the first season of Mnet's rap competition 'Show Me the Money' in 2012. Loco's music blends catchy beats with laid-back delivery, making him a respected figure in the Korean hip-hop scene.
With a 0.7M-strong global fandom, its deepest reach in South Korea, positioning around melodic rap and urban contemporary, Loco gives partners a defined audience to activate rather than broad, unfocused reach.
Key Takeaways
- Strongest in Luxury Fashion
- Projected from 45 comparable Korean Entertainment artists, adjusted for a 41% under-25 audience
- Melodic Rap
- Urban Contemporary
Loco, born Kwon Hyuk-woo on December 25, 1989, is a South Korean rapper known for his smooth flow and relatable lyrics. He gained prominence after winning the first season of Mnet's rap competition 'Show Me the Money' in 2012. Loco's music blends catchy beats with laid-back delivery, making him a respected figure in the Korean hip-hop scene.
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Frequently asked questions about Loco
Who is Loco?
Loco is a Soloist from South Korea, debuted in 2013.
How many fans does Loco have?
Loco has approximately 0.7 million global fans, making them a Nano tier artist on the Cultiq fandom index.
What markets is Loco popular in?
Loco's strongest markets are South Korea, United States, Japan, with significant audience reach across Asia.
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